BADREP / MYFONTS EMAILS

How MyFonts writes email.

11 emails classified across 2 months, all sent through Sailthru. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTC

MyFonts is one of 946 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 11 emails from MyFonts since July 2026, sent at a cadence of roughly 5.5/month through Sailthru. Their program leans on Newsletter sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5.5 emails/month over 2 tracked months.
  • Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Newsletter is the dominant program — 55% of all sends (6 of 11 emails).
  • Hook of choice: "Curiosity" — opens 36% of sends.
  • Subject lines average 31 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 36% include one, vs catalog median of 8%.
  • Promotionally heavy: 64% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: today — MyFonts is currently active.
● VS THE E-COMMERCE & DTC BENCHMARK

How MyFonts stacks up in E-commerce & DTC.

Against the E-commerce & DTC field, MyFonts writes longer-form emails than most peers (526 words vs 240).

MetricMyFontsE-commerce & DTC medianRead
Emoji in subject36%26%1.4× niche
Personalization0%9%0% of niche
Median subject length31 chars32 chars≈ niche
Median body length526 words240 words119% longer

Benchmarks computed from 2,481 emails across 266 E-commerce & DTC brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MyFonts email: Times up: Marcante 60% OFFOpen in the Vault →
August 12, 2026Promotional

Times up: Marcante 60% OFF

Last chance to catch these deals before they're gone — this sale wraps up soon, so take a look while there's still time...

HookBold Claim
FrameworkFAB
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words482
CTAs10
Primary CTAHot New Fonts
Psych triggers:
UrgencyScarcityAspiration
Takeaway

Time-sensitive flash sale on Marcante font family at 60% off, emphasizing limited availability and strong visual impact.

● THE PATTERNS

What MyFonts does on repeat.

5.5
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
36%
with emoji 📨
avg subject: 31 chars
100%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter55%
  2. 02Promotional27%
  3. 03Welcome9%
  4. 04Product Launch9%

Most-used hook types

  1. 01Curiosity36%
  2. 02Bold Claim36%
  3. 03Direct Offer18%
  4. 04Stat9%
● SEND CADENCE

The last 6 months of MyFonts.

Latest send tracked: today. Peak month was Jul 26 with 6 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
6
Jul 26
5
Aug 26
● THE REST OF THE STASH

10 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 11·Newsletter
🚀 Fresh Picks for Your Font Library
Aug 7·Product Launch
New Fonts Are Here!
Aug 5·Promotional
Font Deals You’ll Love — Ending Soon
Aug 4·Newsletter
🔤 Fonts That Earned Their Spot
Jul 31·Newsletter
New Fonts You'll Want This Week
Jul 29·Promotional
🔥 Font Deals You Can't Miss
Jul 28·Newsletter
Curated Just for You 💌
Jul 27·Newsletter
FYTI: Inside the Foundry: Device Fonts
Jul 25·Newsletter
TOP 20 Fonts of the Month
Jul 25·Welcome
Welcome to MyFonts! Your 10% Off code is inside
● COMMONLY ASKED

MyFonts email FAQ.

What email platform (ESP) does MyFonts use?
MyFonts sends through Sailthru, based on 11 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MyFonts send marketing emails?
MyFonts sends roughly 5.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was July 2026 with 6 emails.
What types of emails does MyFonts send?
MyFonts's most-used email programs are Newsletter (55%), Promotional (27%), Welcome (9%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does MyFonts use to open emails?
Top three hook types in MyFonts's subject-line + opener combinations: Curiosity (36%), Bold Claim (36%), Direct Offer (18%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MyFonts's subject lines?
Average subject-line length for MyFonts is 31 characters across 11 emails. 36% include at least one emoji.
What offers does MyFonts run in email?
64% of MyFonts's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MyFonts in?
BadRep classifies MyFonts under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MyFonts email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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