BADREP / PROTEST SPORTSWEAR EMAILS

How Protest Sportswear writes email.

4 emails classified across 2 months, all sent through Self-hosted. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTC

Protest Sportswear is one of 949 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 4 emails from Protest Sportswear since July 2026, sent at a cadence of roughly 2/month through Self-hosted. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Lower-cadence sender — 2 emails/month vs the catalog median of 5.
  • Personalizes ~1.9× more than the median brand (25% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 75% of all sends (3 of 4 emails).
  • Hook of choice: "Direct Offer" — opens 75% of sends.
  • Subject lines average 40 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Latest send tracked: 4 days ago — Protest Sportswear is currently active.
● VS THE E-COMMERCE & DTC BENCHMARK

How Protest Sportswear stacks up in E-commerce & DTC.

Against the E-commerce & DTC field, Protest Sportswear keeps subject lines plainer than the field (0% carry an emoji vs 26%), and personalizes more than the median (25% vs 9%).

MetricProtest SportswearE-commerce & DTC medianRead
Emoji in subject0%26%0% of niche
Personalization25%9%2.8× niche
Median subject length40 chars32 chars25% longer
Median body length101 words241 words58% shorter

Benchmarks computed from 2,495 emails across 266 E-commerce & DTC brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Protest Sportswear email: Ontdek de mooiste items voor strand en stadOpen in the Vault →
August 9, 2026Promotional

Ontdek de mooiste items voor strand en stad

Shop streetwear en swimwear met korting

HookDirect Offer
FrameworkFAB
Funnel stageMOFU
AwarenessProduct-aware
Words83
CTAs16
Primary CTADames
Psych triggers:
ScarcityUrgency
Takeaway

Summer sale promotional email highlighting streetwear and swimwear discounts with limited-time availability messaging.

● THE PATTERNS

What Protest Sportswear does on repeat.

2
emails/mo
2 active months
25%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 40 chars
100%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional75%
  2. 02Onboarding25%

Most-used hook types

  1. 01Direct Offer75%
  2. 02Bold Claim25%
● SEND CADENCE

The last 6 months of Protest Sportswear.

Latest send tracked: 4 days ago. Peak month was Jul 26 with 2 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
2
Jul 26
2
Aug 26
● THE REST OF THE STASH

3 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 2·Promotional
Shop jouw co-ord set in de Summer Sale
Jul 26·Promotional
Shop de populairste Summer Sale favorieten
Jul 25·Onboarding
Welkom bij Protest, je bent er bijna!
● COMMONLY ASKED

Protest Sportswear email FAQ.

What email platform (ESP) does Protest Sportswear use?
Protest Sportswear sends through Self-hosted, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Protest Sportswear send marketing emails?
Protest Sportswear sends roughly 2 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was July 2026 with 2 emails.
What types of emails does Protest Sportswear send?
Protest Sportswear's most-used email programs are Promotional (75%), Onboarding (25%). The full classification covers 2 distinct email types across BadRep's taxonomy.
What hook types does Protest Sportswear use to open emails?
Top three hook types in Protest Sportswear's subject-line + opener combinations: Direct Offer (75%), Bold Claim (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Protest Sportswear's subject lines?
Average subject-line length for Protest Sportswear is 40 characters across 4 emails. Plain-text subject lines throughout — no emoji.
Does Protest Sportswear personalize its marketing emails?
25% of Protest Sportswear's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is Protest Sportswear in?
BadRep classifies Protest Sportswear under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Protest Sportswear email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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