BADREP / THINGTESTING EMAILS

How Thingtesting writes email.

6 emails classified across 2 months, all sent through Mailjet. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Creator Economy & Media

Thingtesting is one of 928 brands tracked in the BadRep vault, classified under Creator Economy & Media. We've indexed 6 emails from Thingtesting since July 2026, sent at a cadence of roughly 3/month through Mailjet. Their program leans on Newsletter sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 3 emails/month over 2 tracked months.
  • Newsletter is the dominant program — 83% of all sends (5 of 6 emails).
  • Hook of choice: "Curiosity" — opens 33% of sends.
  • Subject lines average 38 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Latest send tracked: 4 days ago — Thingtesting is currently active.
● VS THE CREATOR ECONOMY & MEDIA BENCHMARK

How Thingtesting stacks up in Creator Economy & Media.

Against the Creator Economy & Media field, Thingtesting runs a more broadcast style than peers (0% personalized vs 47%), and writes far shorter emails than the norm (119 words vs 651).

MetricThingtestingCreator Economy & Media medianRead
Emoji in subject17%14%1.2× niche
Personalization0%47%0% of niche
Median subject length39 chars41 chars≈ niche
Median body length119 words651 words82% shorter

Benchmarks computed from 1,615 emails across 135 Creator Economy & Media brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Thingtesting email: Even your hormones are getting a wearable nowOpen in the Vault →
August 6, 2026Newsletter

Even your hormones are getting a wearable now

Plus: a conversation around brands marketing to men, beef fat for your face, a tray that "looks good even empty," and a fix for microplastics.

HookPattern Interrupt
FrameworkList/Tips
Funnel stageTOFU
AwarenessUnaware
Words539
CTAs17
Primary CTAthe companies tracking what the all-rounders can't.
Psych triggers:
CuriosityNovelty
Takeaway

Curated roundup of emerging wearable and beauty brands solving niche problems beyond mainstream fitness trackers.

● THE PATTERNS

What Thingtesting does on repeat.

3
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
17%
with emoji 📨
avg subject: 38 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter83%
  2. 02Welcome17%

Most-used hook types

  1. 01Curiosity33%
  2. 02Direct Offer33%
  3. 03Question17%
  4. 04Pattern Interrupt17%
● SEND CADENCE

The last 6 months of Thingtesting.

Latest send tracked: 4 days ago. Peak month was Jul 26 with 4 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
4
Jul 26
2
Aug 26
● THE REST OF THE STASH

5 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 3·Newsletter
The more you review, the more you earn
Jul 30·Newsletter
Peptide platforms are here. Can you trust them?
Jul 30·Newsletter
Find the brands everyone's talking about
Jul 27·Newsletter
Here's how to write a great review
Jul 25·Welcome
Welcome to Thingtesting 👋
● COMMONLY ASKED

Thingtesting email FAQ.

What email platform (ESP) does Thingtesting use?
Thingtesting sends through Mailjet, based on 6 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Thingtesting send marketing emails?
Thingtesting sends roughly 3 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was July 2026 with 4 emails.
What types of emails does Thingtesting send?
Thingtesting's most-used email programs are Newsletter (83%), Welcome (17%). The full classification covers 2 distinct email types across BadRep's taxonomy.
What hook types does Thingtesting use to open emails?
Top three hook types in Thingtesting's subject-line + opener combinations: Curiosity (33%), Direct Offer (33%), Question (17%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Thingtesting's subject lines?
Average subject-line length for Thingtesting is 38 characters across 6 emails. 17% include at least one emoji.
What category is Thingtesting in?
BadRep classifies Thingtesting under Creator Economy & Media. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Thingtesting email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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