How AddMile writes email.
6 emails classified across 3 months, all sent through Customer.io. Tracked since Aug 2024. Every hook, framework, offer type and CTA — on the record.
AddMile is one of 973 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement. We've indexed 6 emails from AddMile since August 2024, sent at a cadence of roughly 2/month through Customer.io. Their program leans on Onboarding sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
- Lower-cadence sender — 2 emails/month vs the catalog median of 5.5.
- Personalizes 3.8× more than the median brand (50% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 17% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Onboarding is the dominant program — 33% of all sends (2 of 6 emails).
- Hook of choice: "Question" — opens 50% of sends.
- Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 50% include one, vs catalog median of 8%.
- Promotionally heavy: 50% of emails carry an offer, with "% Off" the most common format.
- No new sends tracked in 182 days — possibly seasonal or paused.
How AddMile stacks up in Habit Change & Self-Improvement.
Against the Habit Change & Self-Improvement field, AddMile leans far harder on emoji subject lines than peers (50% vs a 18% norm), and writes far shorter emails than the norm (223 words vs 392).
| Metric | AddMile | Habit Change & Self-Improvement median | Read |
|---|---|---|---|
| Emoji in subject | 50% | 18% | 2.8× niche |
| Personalization | 50% | 39% | 1.3× niche |
| Median subject length | 31 chars | 35 chars | 11% shorter |
| Median body length | 223 words | 392 words | 43% shorter |
Benchmarks computed from 1,426 emails across 72 Habit Change & Self-Improvement brands in the BadRep vault.
What AddMile does on repeat.
Most-used email types
- 01Onboarding33%
- 02Transactional17%
- 03Product Launch17%
- 04Upsell / Cross-sell17%
- 05Promotional17%
Most-used hook types
- 01Question50%
- 02Direct Offer33%
- 03Problem17%
The last 6 months of AddMile.
Latest send tracked: 182 days ago. Peak month was Aug 25 with 3 emails.
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AddMile email FAQ.
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