How Simple writes email.
885 emails classified across 20 months, all sent through Self-hosted. Tracked since Jan 2025. Every hook, framework, offer type and CTA — on the record.
Simple is one of 973 brands tracked in the BadRep vault, classified under Food & Nutrition. We've indexed 885 emails from Simple since January 2025, sent at a cadence of roughly 44.3/month through Self-hosted. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 8.1× more often than the median brand BadRep tracks (44.3 vs 5.5 emails/month).
- Personalizes 3.2× more than the median brand (42% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 15% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 27% of all sends (241 of 885 emails).
- Hook of choice: "Bold Claim" — opens 35% of sends.
- Subject lines average 44 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 57% include one, vs catalog median of 8%.
- Promotionally heavy: 48% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — Simple is currently active.
How Simple stacks up in Food & Nutrition.
Simple's email tactics track close to the Food & Nutrition median across the metrics BadRep measures.
| Metric | Simple | Food & Nutrition median | Read |
|---|---|---|---|
| Emoji in subject | 57% | 46% | 1.2× niche |
| Personalization | 42% | 31% | 1.4× niche |
| Median subject length | 44 chars | 37 chars | 19% longer |
| Median body length | 387 words | 413 words | ≈ niche |
Benchmarks computed from 1,878 emails across 38 Food & Nutrition brands in the BadRep vault.
What Simple does on repeat.
Most-used email types
- 01Promotional27%
- 02Onboarding22%
- 03Upsell / Cross-sell12%
- 04Win-back8%
- 05Re-engagement8%
Most-used hook types
- 01Bold Claim35%
- 02Direct Offer30%
- 03Problem16%
- 04Question8%
- 05Stat6%
The last 6 months of Simple.
Latest send tracked: 2 days ago. Peak month was Oct 25 with 53 emails.
884 more emails inside. All searchable.
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Simple email FAQ.
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