How Steens writes email.
58 emails classified across 4 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Steens is one of 973 brands tracked in the BadRep vault, classified under Food & Nutrition. We've indexed 58 emails from Steens since May 2026, sent at a cadence of roughly 14.5/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.6× more often than the median brand BadRep tracks (14.5 vs 5.5 emails/month).
- Animated GIFs in 10% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 79% of all sends (46 of 58 emails).
- Hook of choice: "Bold Claim" — opens 53% of sends.
- Subject lines average 29 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 45% include one, vs catalog median of 8%.
- Promotionally heavy: 48% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — Steens is currently active.
How Steens stacks up in Food & Nutrition.
Against the Food & Nutrition field, Steens runs a more broadcast style than peers (2% personalized vs 31%), and writes far shorter emails than the norm (177 words vs 413).
| Metric | Steens | Food & Nutrition median | Read |
|---|---|---|---|
| Emoji in subject | 45% | 46% | ≈ niche |
| Personalization | 2% | 31% | 6% of niche |
| Median subject length | 28 chars | 37 chars | 24% shorter |
| Median body length | 177 words | 413 words | 57% shorter |
Benchmarks computed from 1,878 emails across 38 Food & Nutrition brands in the BadRep vault.
What Steens does on repeat.
Most-used email types
- 01Promotional79%
- 02Educational / Tips7%
- 03Seasonal / Holiday3%
- 04Abandoned Cart3%
- 05Product Launch3%
Most-used hook types
- 01Bold Claim53%
- 02Curiosity16%
- 03Question10%
- 04Pattern Interrupt7%
- 05Problem7%
The last 6 months of Steens.
Latest send tracked: 2 days ago. Peak month was Jul 26 with 18 emails.
57 more emails inside. All searchable.
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Steens email FAQ.
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