How Coursera writes email.
17 emails classified across 3 months, all sent through Self-hosted. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
Coursera is one of 339 brands tracked in the BadRep vault, classified under Education + Professional Skills & Career. We've indexed 17 emails from Coursera since February 2026, sent at a cadence of roughly 5.7/month through Self-hosted. Their program leans on Promotional sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 5.7 emails/month over 3 tracked months.
- Animated GIFs in 6% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 47% of all sends (8 of 17 emails).
- Hook of choice: "Question" — opens 59% of sends.
- Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 53% of emails carry an offer, with "Free Trial" the most common format.
What Coursera does on repeat.
Most-used email types
- 01Promotional47%
- 02Free Trial18%
- 03Welcome12%
- 04Educational / Tips12%
- 05Product Launch6%
Most-used hook types
- 01Question59%
- 02Direct Offer18%
- 03Stat12%
- 04Bold Claim12%
The last 6 months of Coursera.
Latest send tracked: 23 days ago. Peak month was Apr 26 with 8 emails.
16 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
Coursera email FAQ.
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