How Gently writes email.
12 emails classified across 1 months, all sent through Mailchimp. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Gently is one of 970 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement. We've indexed 12 emails from Gently since July 2026, sent at a cadence of roughly 12/month through Mailchimp. Their program leans on Onboarding sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.4× more often than the median brand BadRep tracks (12 vs 5 emails/month).
- Personalizes 5.2× more than the median brand (67% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 8% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Onboarding is the dominant program — 58% of all sends (7 of 12 emails).
- Hook of choice: "Bold Claim" — opens 42% of sends.
- Subject lines average 38 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 33% include one, vs catalog median of 8%.
How Gently stacks up in Habit Change & Self-Improvement.
Against the Habit Change & Self-Improvement field, Gently leans far harder on emoji subject lines than peers (33% vs a 18% norm), and personalizes more than the median (67% vs 38%).
| Metric | Gently | Habit Change & Self-Improvement median | Read |
|---|---|---|---|
| Emoji in subject | 33% | 18% | 1.8× niche |
| Personalization | 67% | 38% | 1.8× niche |
| Median subject length | 40 chars | 35 chars | 14% longer |
| Median body length | 136 words | 393 words | 65% shorter |
Benchmarks computed from 1,412 emails across 72 Habit Change & Self-Improvement brands in the BadRep vault.
What Gently does on repeat.
Most-used email types
- 01Onboarding58%
- 02Event / Webinar8%
- 03Re-engagement8%
- 04Abandoned Cart8%
- 05Win-back8%
Most-used hook types
- 01Bold Claim42%
- 02Direct Offer42%
- 03Problem17%
The last 6 months of Gently.
Latest send tracked: 30 days ago. Peak month was Jul 26 with 12 emails.
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