How Misfits Market writes email.
22 emails classified across 3 months, all sent through Self-hosted. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Misfits Market is one of 549 brands tracked in the BadRep vault, classified under Food & Beverage. We've indexed 22 emails from Misfits Market since May 2026, sent at a cadence of roughly 7.3/month through Self-hosted. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 7.3 emails/month over 3 tracked months.
- Personalizes 2.6× more than the median brand (45% vs 17% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 73% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 64% of all sends (14 of 22 emails).
- Hook of choice: "Bold Claim" — opens 45% of sends.
- Subject lines average 39 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 23% include one, vs catalog median of 11%.
- Promotionally heavy: 32% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: yesterday — Misfits Market is currently active.
● THE PATTERNS
What Misfits Market does on repeat.
7.3
emails/mo
3 active months
45%
personalized
merge tags + dynamic content
23%
with emoji 📨
avg subject: 39 chars
73%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional64%
- 02Newsletter14%
- 03Product Launch9%
- 04Seasonal / Holiday5%
- 05Onboarding5%
Most-used hook types
- 01Bold Claim45%
- 02Direct Offer18%
- 03Question18%
- 04Stat9%
- 05Pattern Interrupt5%
● SEND CADENCE
The last 6 months of Misfits Market.
Latest send tracked: yesterday. Peak month was May 26 with 12 emails.
● THE REST OF THE STASH
21 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
Misfits Market email FAQ.
What email platform (ESP) does Misfits Market use?
Misfits Market sends through Self-hosted, based on 22 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Misfits Market send marketing emails?
Misfits Market sends roughly 7.3 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was May 2026 with 12 emails.
What types of emails does Misfits Market send?
Misfits Market's most-used email programs are Promotional (64%), Newsletter (14%), Product Launch (9%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Misfits Market use to open emails?
Top three hook types in Misfits Market's subject-line + opener combinations: Bold Claim (45%), Direct Offer (18%), Question (18%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Misfits Market's subject lines?
Average subject-line length for Misfits Market is 39 characters across 22 emails. 23% include at least one emoji.
Does Misfits Market personalize its marketing emails?
45% of Misfits Market's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Misfits Market run in email?
32% of Misfits Market's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Misfits Market in?
BadRep classifies Misfits Market under Food & Beverage. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Misfits Market email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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