How Mojo Design writes email.
52 emails classified across 3 months, all sent through Kit (ConvertKit). Tracked since Jun 2026. Every hook, framework, offer type and CTA — on the record.
Mojo Design is one of 946 brands tracked in the BadRep vault, classified under Professional Skills & Career. We've indexed 52 emails from Mojo Design since June 2026, sent at a cadence of roughly 17.3/month through Kit (ConvertKit). Their program leans on Product Launch sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.5× more often than the median brand BadRep tracks (17.3 vs 5 emails/month).
- Personalizes 6.3× more than the median brand (88% vs 14% — merge tags, dynamic blocks, you-the-subscriber language).
- Product Launch is the dominant program — 37% of all sends (19 of 52 emails).
- Hook of choice: "Story" — opens 50% of sends.
- Subject lines average 29 characters, tight — most readers see the whole thing in any inbox.
- Promotionally heavy: 31% of emails carry an offer, with "Free Trial" the most common format.
- Latest send tracked: yesterday — Mojo Design is currently active.
How Mojo Design stacks up in Professional Skills & Career.
Against the Professional Skills & Career field, Mojo Design personalizes more than the median (88% vs 50%).
| Metric | Mojo Design | Professional Skills & Career median | Read |
|---|---|---|---|
| Emoji in subject | 17% | 14% | 1.2× niche |
| Personalization | 88% | 50% | 1.8× niche |
| Median subject length | 28 chars | 40 chars | 30% shorter |
| Median body length | 378 words | 364 words | ≈ niche |
Benchmarks computed from 2,275 emails across 102 Professional Skills & Career brands in the BadRep vault.
What Mojo Design does on repeat.
Most-used email types
- 01Product Launch37%
- 02Promotional23%
- 03Educational / Tips17%
- 04Newsletter13%
- 05Storytelling4%
Most-used hook types
- 01Story50%
- 02Problem19%
- 03Bold Claim17%
- 04Question6%
- 05Pattern Interrupt6%
The last 6 months of Mojo Design.
Latest send tracked: yesterday. Peak month was Jul 26 with 33 emails.
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Mojo Design email FAQ.
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