BADREP / MYIQ EMAILS

How myIQ writes email.

21 emails classified across 1 months, all sent through Customer.io. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

myIQ is one of 950 brands tracked in the BadRep vault, classified under Microlearning. We've indexed 21 emails from myIQ since July 2026, sent at a cadence of roughly 21/month through Customer.io. Their program leans on Abandoned Cart sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.

WHAT WE NOTICED
  • Sends 4.2× more often than the median brand BadRep tracks (21 vs 5 emails/month).
  • Personalizes 6.6× more than the median brand (86% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Abandoned Cart is the dominant program — 62% of all sends (13 of 21 emails).
  • Hook of choice: "Curiosity" — opens 38% of sends.
  • Subject lines average 33 characters, in the sweet spot for mobile preview (~30–50 chars).
VS THE MICROLEARNING BENCHMARK

How myIQ stacks up in Microlearning.

Against the Microlearning field, myIQ keeps subject lines plainer than the field (0% carry an emoji vs 39%), and personalizes more than the median (86% vs 13%).

MetricmyIQMicrolearning medianRead
Emoji in subject0%39%0% of niche
Personalization86%13%6.6× niche
Median subject length33 chars34 chars≈ niche
Median body length201 words454 words56% shorter

Benchmarks computed from 784 emails across 21 Microlearning brands in the BadRep vault.

THE PATTERNS

What myIQ does on repeat.

21
emails/mo
1 active months
86%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 33 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Abandoned Cart62%
  2. 02Upsell / Cross-sell19%
  3. 03Product Launch10%
  4. 04Free Trial5%
  5. 05Win-back5%

Most-used hook types

  1. 01Curiosity38%
  2. 02Bold Claim24%
  3. 03Question14%
  4. 04Problem14%
  5. 05Direct Offer5%
SEND CADENCE

The last 6 months of myIQ.

Latest send tracked: 16 days ago. Peak month was Jul 26 with 21 emails.

0
Feb 26
0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
21
Jul 26
COMMONLY ASKED

myIQ email FAQ.

What email platform (ESP) does myIQ use?
myIQ sends through Customer.io, based on 21 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does myIQ send marketing emails?
myIQ sends roughly 21 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 21 emails.
What types of emails does myIQ send?
myIQ's most-used email programs are Abandoned Cart (62%), Upsell / Cross-sell (19%), Product Launch (10%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does myIQ use to open emails?
Top three hook types in myIQ's subject-line + opener combinations: Curiosity (38%), Bold Claim (24%), Question (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are myIQ's subject lines?
Average subject-line length for myIQ is 33 characters across 21 emails. Plain-text subject lines throughout — no emoji.
Does myIQ personalize its marketing emails?
86% of myIQ's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is myIQ in?
BadRep classifies myIQ under Microlearning. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these myIQ email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.

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