How myIQ writes email.
21 emails classified across 1 months, all sent through Customer.io. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
myIQ is one of 950 brands tracked in the BadRep vault, classified under Microlearning. We've indexed 21 emails from myIQ since July 2026, sent at a cadence of roughly 21/month through Customer.io. Their program leans on Abandoned Cart sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 4.2× more often than the median brand BadRep tracks (21 vs 5 emails/month).
- Personalizes 6.6× more than the median brand (86% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Abandoned Cart is the dominant program — 62% of all sends (13 of 21 emails).
- Hook of choice: "Curiosity" — opens 38% of sends.
- Subject lines average 33 characters, in the sweet spot for mobile preview (~30–50 chars).
How myIQ stacks up in Microlearning.
Against the Microlearning field, myIQ keeps subject lines plainer than the field (0% carry an emoji vs 39%), and personalizes more than the median (86% vs 13%).
| Metric | myIQ | Microlearning median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 39% | 0% of niche |
| Personalization | 86% | 13% | 6.6× niche |
| Median subject length | 33 chars | 34 chars | ≈ niche |
| Median body length | 201 words | 454 words | 56% shorter |
Benchmarks computed from 784 emails across 21 Microlearning brands in the BadRep vault.
What myIQ does on repeat.
Most-used email types
- 01Abandoned Cart62%
- 02Upsell / Cross-sell19%
- 03Product Launch10%
- 04Free Trial5%
- 05Win-back5%
Most-used hook types
- 01Curiosity38%
- 02Bold Claim24%
- 03Question14%
- 04Problem14%
- 05Direct Offer5%
The last 6 months of myIQ.
Latest send tracked: 16 days ago. Peak month was Jul 26 with 21 emails.
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myIQ email FAQ.
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