BADREP / MYMT™ EMAILS

How MyMT™ writes email.

38 emails classified across 6 months, all sent through Keap. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Habit Change & Self-ImprovementHealth & FitnessParenting & KidsProfessional Skills & Career

MyMT™ is one of 549 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement + Health & Fitness. We've indexed 38 emails from MyMT™ since February 2026, sent at a cadence of roughly 6.3/month through Keap. Their program leans on Newsletter sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6.3 emails/month over 6 tracked months.
  • Personalizes ~1.9× more than the median brand (32% vs 17% — merge tags, dynamic blocks, you-the-subscriber language).
  • Newsletter is the dominant program — 34% of all sends (13 of 38 emails).
  • Hook of choice: "Story" — opens 37% of sends.
  • Subject lines average 31 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 53% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 4 days ago — MyMT™ is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MyMT™ email: User Name it's MyMT™ Birthday Sale!Open in the Vault →
July 1, 2026Anniversary / Milestone

User Name it's MyMT™ Birthday Sale!

How healthy do you feel? July is the 10-year anniversary of MyMT™ and my foundation lifestyle change programs are waiting for you on sale.

HookStory
FrameworkStory-led
Funnel stageBOFU
AwarenessProduct-aware
Offer$ Off
Words836
CTAs1
Primary CTAMyMT™ 10 YEAR BIRTHDAY SALE!
Psych triggers:
AspirationSocial ProofBelonging
Takeaway

Dr Wendy Sweet celebrates MyMT™'s 10-year anniversary by offering NZ$100 off all foundation menopause programs, framed through personal storytelling about identity, purpose, and transformation during midlife.

● THE PATTERNS

What MyMT™ does on repeat.

6.3
emails/mo
6 active months
32%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 31 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter34%
  2. 02Promotional21%
  3. 03Educational / Tips21%
  4. 04Onboarding8%
  5. 05Product Launch5%

Most-used hook types

  1. 01Story37%
  2. 02Question32%
  3. 03Bold Claim11%
  4. 04Problem11%
  5. 05Stat8%
● SEND CADENCE

The last 6 months of MyMT™.

Latest send tracked: 4 days ago. Peak month was May 26 with 16 emails.

7
Feb 26
6
Mar 26
4
Apr 26
16
May 26
4
Jun 26
1
Jul 26
● THE REST OF THE STASH

37 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 27·Newsletter
Women Like You!
Jun 24·Promotional
Creating a Better Tomorrow
Jun 20·Newsletter
Your Future (and Unexpected) Self
Jun 6·Newsletter
Be Cautious of the Creatine Craze
May 31·Enrollment / Deadline
Final hours! Sale Ends Tonight!
May 30·Promotional
Sale Ends Tomorrow!
May 30·Newsletter
The Missing Collagen Connection
May 29·Promotional
Have you heard of 'inflammaging'?
May 28·Promotional
Where might it lead you?
May 25·Promotional
Exhausted, Overwhelmed and Time Poor
May 23·Newsletter
Time to Rise
May 16·Newsletter
Your Tired Thyroid
Unlock 25+ more MyMT™ emails →
● COMMONLY ASKED

MyMT™ email FAQ.

What email platform (ESP) does MyMT™ use?
MyMT™ sends through Keap, based on 38 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MyMT™ send marketing emails?
MyMT™ sends roughly 6.3 marketing emails per month, averaged across 6 months of tracked activity. Peak send month was May 2026 with 16 emails.
What types of emails does MyMT™ send?
MyMT™'s most-used email programs are Newsletter (34%), Promotional (21%), Educational / Tips (21%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does MyMT™ use to open emails?
Top three hook types in MyMT™'s subject-line + opener combinations: Story (37%), Question (32%), Bold Claim (11%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MyMT™'s subject lines?
Average subject-line length for MyMT™ is 31 characters across 38 emails. Plain-text subject lines throughout — no emoji.
Does MyMT™ personalize its marketing emails?
32% of MyMT™'s emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does MyMT™ run in email?
53% of MyMT™'s tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MyMT™ in?
BadRep classifies MyMT™ under Habit Change & Self-Improvement and Health & Fitness and Parenting & Kids and Professional Skills & Career. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MyMT™ email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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