BADREP / MYMT™ EMAILS

How MyMT™ writes email.

26 emails classified across 4 months, all sent through Keap. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

EducationHabit Change & Self-ImprovementHealth & FitnessProfessional Skills & Career

MyMT™ is one of 339 brands tracked in the BadRep vault, classified under Education + Habit Change & Self-Improvement. We've indexed 26 emails from MyMT™ since February 2026, sent at a cadence of roughly 6.5/month through Keap. Their program leans on Educational / Tips sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6.5 emails/month over 4 tracked months.
  • Personalizes 2.7× more than the median brand (27% vs 10% — merge tags, dynamic blocks, you-the-subscriber language).
  • Educational / Tips is the dominant program — 31% of all sends (8 of 26 emails).
  • Hook of choice: "Question" — opens 35% of sends.
  • Subject lines average 33 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 50% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 4 days ago — MyMT™ is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MyMT™ email: Your Tired ThyroidOpen in the Vault →
May 16, 2026Newsletter

Your Tired Thyroid

User Name, your thyroid is important for symptoms and weight management during menopause.

HookStory
FrameworkStory-led
Funnel stageTOFU
AwarenessProblem-aware
Words1234
CTAs0
Psych triggers:
AuthoritySocial ProofAspiration
Takeaway

Dr. Wendy Sweet educates menopause-age women on the connection between thyroid function, exercise, sleep, and menopause symptoms, using Maxine's testimony as a case study of over-training syndrome.

● THE PATTERNS

What MyMT™ does on repeat.

6.5
emails/mo
4 active months
27%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 33 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Educational / Tips31%
  2. 02Newsletter31%
  3. 03Onboarding12%
  4. 04Promotional12%
  5. 05Win-back8%

Most-used hook types

  1. 01Question35%
  2. 02Story35%
  3. 03Problem12%
  4. 04Stat12%
  5. 05Quote4%
● SEND CADENCE

The last 6 months of MyMT™.

Latest send tracked: 4 days ago. Peak month was May 26 with 9 emails.

0
Dec 25
0
Jan 26
7
Feb 26
6
Mar 26
4
Apr 26
9
May 26
● THE REST OF THE STASH

25 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

May 15·Promotional
Does chronic stress make menopause symptoms worse?
May 10·Product Launch
Menopause & Melancholy
May 9·Newsletter
Menopause & Puberty
May 6·Win-back
Did you forget my special offer?
May 5·Educational / Tips
Is menopause an inflammatory event?
May 3·Win-back
Are you still concerned about your menopause symptoms?
May 2·Newsletter
Pursuing Purpose
May 1·Promotional
An Introduction to the Science of Menopause - ON SALE NOW
Apr 25·Educational / Tips
Imagine Moving Freely
Apr 18·Newsletter
Weight Gain Over Time
Apr 11·Educational / Tips
The Distraction of Dizziness
Apr 4·Newsletter
Cortisol Chaos!
Unlock 13+ more MyMT™ emails →
● COMMONLY ASKED

MyMT™ email FAQ.

What email platform (ESP) does MyMT™ use?
MyMT™ sends through Keap, based on 26 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MyMT™ send marketing emails?
MyMT™ sends roughly 6.5 marketing emails per month, averaged across 4 months of tracked activity. Peak send month was May 2026 with 9 emails.
What types of emails does MyMT™ send?
MyMT™'s most-used email programs are Educational / Tips (31%), Newsletter (31%), Onboarding (12%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does MyMT™ use to open emails?
Top three hook types in MyMT™'s subject-line + opener combinations: Question (35%), Story (35%), Problem (12%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MyMT™'s subject lines?
Average subject-line length for MyMT™ is 33 characters across 26 emails. Plain-text subject lines throughout — no emoji.
Does MyMT™ personalize its marketing emails?
27% of MyMT™'s emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does MyMT™ run in email?
50% of MyMT™'s tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MyMT™ in?
BadRep classifies MyMT™ under Education and Habit Change & Self-Improvement and Health & Fitness and Professional Skills & Career. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MyMT™ email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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