How MyMT™ writes email.
60 emails classified across 7 months, all sent through Keap. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
MyMT™ is one of 973 brands tracked in the BadRep vault, classified under Parenting & Kids + Professional Skills & Career. We've indexed 60 emails from MyMT™ since February 2026, sent at a cadence of roughly 8.6/month through Keap. Their program leans on Newsletter sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.6× more often than the median brand BadRep tracks (8.6 vs 5.5 emails/month).
- Personalizes 3.3× more than the median brand (43% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Newsletter is the dominant program — 33% of all sends (20 of 60 emails).
- Hook of choice: "Question" — opens 33% of sends.
- Subject lines average 29 characters, tight — most readers see the whole thing in any inbox.
- Promotionally heavy: 43% of emails carry an offer, with "$ Off" the most common format.
- Latest send tracked: 2 days ago — MyMT™ is currently active.
How MyMT™ stacks up in Parenting & Kids.
Against the Parenting & Kids field, MyMT™ keeps subject lines plainer than the field (0% carry an emoji vs 29%), and writes longer-form emails than most peers (994 words vs 258).
| Metric | MyMT™ | Parenting & Kids median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 29% | 0% of niche |
| Personalization | 43% | 34% | 1.3× niche |
| Median subject length | 28 chars | 38 chars | 26% shorter |
| Median body length | 994 words | 258 words | 285% longer |
Benchmarks computed from 1,221 emails across 96 Parenting & Kids brands in the BadRep vault.
What MyMT™ does on repeat.
Most-used email types
- 01Newsletter33%
- 02Educational / Tips20%
- 03Promotional18%
- 04Product Launch7%
- 05Onboarding5%
Most-used hook types
- 01Question33%
- 02Story30%
- 03Bold Claim15%
- 04Problem12%
- 05Stat7%
The last 6 months of MyMT™.
Latest send tracked: 2 days ago. Peak month was May 26 with 17 emails.
59 more emails inside. All searchable.
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MyMT™ email FAQ.
What email platform (ESP) does MyMT™ use?
How often does MyMT™ send marketing emails?
What types of emails does MyMT™ send?
What hook types does MyMT™ use to open emails?
How long are MyMT™'s subject lines?
Does MyMT™ personalize its marketing emails?
What offers does MyMT™ run in email?
What category is MyMT™ in?
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