BADREP / 80 KG PLAN EMAILS

How 80 kg plan writes email.

43 emails classified across 8 months, all sent through Klaviyo. Tracked since Jun 2025. Every hook, framework, offer type and CTA — on the record.

Food & NutritionHealth & Fitness

80 kg plan is one of 339 brands tracked in the BadRep vault, classified under Food & Nutrition + Health & Fitness. We've indexed 43 emails from 80 kg plan since June 2025, sent at a cadence of roughly 5.4/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5.4 emails/month over 8 tracked months.
  • Promotional is the dominant program — 77% of all sends (33 of 43 emails).
  • Hook of choice: "Bold Claim" — opens 70% of sends.
  • Subject lines average 33 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 21% include one, vs catalog median of 7%.
  • Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

80 kg plan email: re: sorry to tell you...Open in the Vault →
April 26, 2026Promotional

re: sorry to tell you...

Your answer to reaching 80 kg

HookBold Claim
FrameworkPAS
Funnel stageBOFU
AwarenessSolution-aware
Offer% Off
Words436
CTAs1
Primary CTA>> GET 64% + 25% OFF - UNIQUE CODE: NORISK25 <<
Psych triggers:
UrgencyScarcityLoss AversionSocial ProofAspiration
Takeaway

Time-limited discount offer for a personalized no-carb weight loss plan with a money-back guarantee. Leverages quiz results and urgency to drive checkout.

● THE PATTERNS

What 80 kg plan does on repeat.

5.4
emails/mo
8 active months
5%
personalized
merge tags + dynamic content
21%
with emoji 📨
avg subject: 33 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional77%
  2. 02Win-back12%
  3. 03Upsell / Cross-sell9%
  4. 04Re-engagement2%

Most-used hook types

  1. 01Bold Claim70%
  2. 02Story9%
  3. 03Direct Offer7%
  4. 04Problem5%
  5. 05Pattern Interrupt5%
● SEND CADENCE

The last 6 months of 80 kg plan.

Latest send tracked: 24 days ago. Peak month was Mar 26 with 13 emails.

0
Nov 25
1
Dec 25
7
Jan 26
8
Feb 26
13
Mar 26
6
Apr 26
● THE REST OF THE STASH

42 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Apr 21·Upsell / Cross-sell
fwd: Your profile has been handed over
Apr 19·Promotional
I’ll refund you if you think it’s garbage
Apr 12·Promotional
I’ll refund you if you think it’s garbage
Apr 4·Promotional
I’ll refund you if you think it’s garbage
Apr 3·Win-back
before we close your file.
Mar 31·Promotional
sorry to tell you…
Mar 31·Promotional
I’ll refund you if you think it’s garbage.
Mar 29·Re-engagement
re: before I close your file...
Mar 27·Promotional
I’ll refund you if you think it’s garbage
Mar 24·Win-back
re: before I close your file...
Mar 22·Win-back
fwd: before I close your file.
Mar 20·Promotional
I’ll refund you if you think it’s garbage
Unlock 30+ more 80 kg plan emails →
● COMMONLY ASKED

80 kg plan email FAQ.

What email platform (ESP) does 80 kg plan use?
80 kg plan sends through Klaviyo, based on 43 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does 80 kg plan send marketing emails?
80 kg plan sends roughly 5.4 marketing emails per month, averaged across 8 months of tracked activity. Peak send month was March 2026 with 13 emails.
What types of emails does 80 kg plan send?
80 kg plan's most-used email programs are Promotional (77%), Win-back (12%), Upsell / Cross-sell (9%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does 80 kg plan use to open emails?
Top three hook types in 80 kg plan's subject-line + opener combinations: Bold Claim (70%), Story (9%), Direct Offer (7%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are 80 kg plan's subject lines?
Average subject-line length for 80 kg plan is 33 characters across 43 emails. 21% include at least one emoji.
Does 80 kg plan personalize its marketing emails?
5% of 80 kg plan's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does 80 kg plan run in email?
100% of 80 kg plan's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is 80 kg plan in?
BadRep classifies 80 kg plan under Food & Nutrition and Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these 80 kg plan email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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