BADREP / NOOM EMAILS

How Noom writes email.

234 emails classified across 20 months, all sent through Iterable. Tracked since Jan 2025. Every hook, framework, offer type and CTA — on the record.

Health & Fitness

Noom is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 234 emails from Noom since January 2025, sent at a cadence of roughly 11.7/month through Iterable. Their program leans on Win-back sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends 2.1× more often than the median brand BadRep tracks (11.7 vs 5.5 emails/month).
  • Personalizes 3.6× more than the median brand (47% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Animated GIFs in 9% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Win-back is the dominant program — 45% of all sends (106 of 234 emails).
  • Hook of choice: "Bold Claim" — opens 45% of sends.
  • Subject lines average 38 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 25% include one, vs catalog median of 8%.
  • Promotionally heavy: 91% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 4 days ago — Noom is currently active.
● VS THE HEALTH & FITNESS BENCHMARK

How Noom stacks up in Health & Fitness.

Against the Health & Fitness field, Noom personalizes more than the median (47% vs 25%).

MetricNoomHealth & Fitness medianRead
Emoji in subject25%24%≈ niche
Personalization47%25%1.9× niche
Median subject length38 chars37 chars≈ niche
Median body length248 words325 words24% shorter

Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Noom email: Explore what's new, with 6 months freeOpen in the Vault →
August 15, 2026Win-back

Explore what's new, with 6 months free

We've updated your personalized plan, #1768

HookDirect Offer
FrameworkFAB
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words354
CTAs3
Primary CTAClaim 6 months free
Psych triggers:
UrgencyScarcityPersonalization
Takeaway

Noom targets a lapsed user with a personalized plan update and 6-month free offer using a promo code to re-engage them.

● THE PATTERNS

What Noom does on repeat.

11.7
emails/mo
20 active months
47%
personalized
merge tags + dynamic content
25%
with emoji 📨
avg subject: 38 chars
9%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Win-back45%
  2. 02Promotional30%
  3. 03Free Trial7%
  4. 04Educational / Tips5%
  5. 05Abandoned Cart4%

Most-used hook types

  1. 01Bold Claim45%
  2. 02Direct Offer37%
  3. 03Question7%
  4. 04Stat5%
  5. 05Problem4%
● SEND CADENCE

The last 6 months of Noom.

Latest send tracked: 4 days ago. Peak month was Jan 26 with 39 emails.

11
Mar 26
9
Apr 26
9
May 26
9
Jun 26
11
Jul 26
6
Aug 26
● THE REST OF THE STASH

233 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 13·Win-back
3 ways to reach your goals—your choice
Aug 10·Win-back
See what’s possible—8 months free
Aug 7·Win-back
7 months. On us.
Aug 4·Win-back
Get 8 months free with promo code B812T-EZ22E
Aug 2·Win-back
Explore what's new, with 8 months free
Jul 28·Win-back
Ready to see your goal timeline?
Jul 26·Win-back
Build habits that last—and get 8 months free 💛
Jul 24·Product Launch
Lose up to 11 pounds in 30 days*
Jul 21·Win-back
See what’s possible—8 months free
Jul 16·Win-back
Experience Noom today with 64% off on us.
Jul 13·Win-back
A personalized plan for 15-week results
Jul 10·Win-back
Small changes. Lasting results. 6 months free.
Unlock 221+ more Noom emails →
● COMMONLY ASKED

Noom email FAQ.

What email platform (ESP) does Noom use?
Noom sends through Iterable, based on 234 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Noom send marketing emails?
Noom sends roughly 11.7 marketing emails per month, averaged across 20 months of tracked activity. Peak send month was January 2026 with 39 emails.
What types of emails does Noom send?
Noom's most-used email programs are Win-back (45%), Promotional (30%), Free Trial (7%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Noom use to open emails?
Top three hook types in Noom's subject-line + opener combinations: Bold Claim (45%), Direct Offer (37%), Question (7%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Noom's subject lines?
Average subject-line length for Noom is 38 characters across 234 emails. 25% include at least one emoji.
Does Noom personalize its marketing emails?
47% of Noom's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Noom run in email?
91% of Noom's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Noom in?
BadRep classifies Noom under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Noom email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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