Health & Fitness is one of the most-tracked niches in the BadRep vault — 111 brands sending 1000 emails at an average of 0.4/month per brand. The dominant ESP in this niche is Klaviyo. Health & Fitness marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Health & Fitness brands do on repeat.
0.4
emails/mo per brand
Across 111 brands
31%
personalized
merge tags + dynamic blocks
20%
with emoji 📨
in the subject line
15%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional45%
- 02Win-back11%
- 03Abandoned Cart9%
- 04Educational / Tips5%
- 05Newsletter5%
Most-used hook types
- 01Bold Claim36%
- 02Direct Offer22%
- 03Problem19%
- 04Question9%
- 05Story6%
● THE BRANDS
111 brands writing Health & Fitness emails.
Noom
116 emails →
Nerva
76 emails →
Perfect Body
52 emails →
Mars Men
42 emails →
Pulsetto
39 emails →
mindbodygreen
37 emails →
BetterMe
37 emails →
Hoolest
31 emails →
Calmi
29 emails →
Yoga-Go
29 emails →
Muscle Charge
27 emails →
BloomaCare
24 emails →
Muscle Booster
23 emails →
Hume Health
23 emails →
Saphire
21 emails →
WalkFit
18 emails →
Vitality
17 emails →
Yoga Farm
16 emails →
Bioma Health
14 emails →
Harmonia
14 emails →
MyMT™
12 emails →
Dream Lab
11 emails →
Omo
11 emails →
Halsten
10 emails →
Stop guessing what health & fitness emails look like.
See every one of them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free