E-commerce & DTC is one of the most-tracked niches in the BadRep vault — 79 brands sending 1000 emails at an average of 0.7/month per brand. The dominant ESP in this niche is Klaviyo. E-commerce & DTC marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What E-commerce & DTC brands do on repeat.
0.7
emails/mo per brand
Across 79 brands
23%
personalized
merge tags + dynamic blocks
33%
with emoji 📨
in the subject line
18%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional63%
- 02Win-back7%
- 03Product Launch7%
- 04Educational / Tips5%
- 05Welcome4%
Most-used hook types
- 01Bold Claim42%
- 02Direct Offer26%
- 03Problem17%
- 04Question7%
- 05Story3%
● THE BRANDS
79 brands writing E-commerce & DTC emails.
Lóvi Skincare
315 emails →
Stitch Fix
51 emails →
Hoolest
48 emails →
Res-Q Health
38 emails →
Pupford
36 emails →
Vitality
35 emails →
Peak Flow Academy
28 emails →
Yoga Burn
28 emails →
PopSockets
27 emails →
Glossier
27 emails →
Highland
24 emails →
Piecework
24 emails →
TITLE Boxing
18 emails →
Mentality
17 emails →
Wishi
15 emails →
Arc'teryx
14 emails →
TruBrain
14 emails →
NUMY
14 emails →
Perfect Keto
14 emails →
Halsten
14 emails →
Nuropod
11 emails →
Lumi
11 emails →
Quartet
10 emails →
Brot Meister
10 emails →
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