Beauty & Style is one of the most-tracked niches in the BadRep vault — 55 brands sending 1000 emails at an average of 0.9/month per brand. The dominant ESP in this niche is Klaviyo. Beauty & Style marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Beauty & Style brands do on repeat.
0.9
emails/mo per brand
Across 55 brands
25%
personalized
merge tags + dynamic blocks
21%
with emoji 📨
in the subject line
18%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional53%
- 02Win-back9%
- 03Abandoned Cart7%
- 04Product Launch6%
- 05Onboarding5%
Most-used hook types
- 01Bold Claim38%
- 02Direct Offer30%
- 03Problem17%
- 04Question6%
- 05Curiosity2%
● THE BRANDS
55 brands writing Beauty & Style emails.
Lóvi Skincare
320 emails →
Wishi
110 emails →
Stitch Fix
75 emails →
Nord Yoga
54 emails →
Original Grain
52 emails →
Lumi
49 emails →
Glossier
47 emails →
Mentality
38 emails →
Dressly
30 emails →
Highland
28 emails →
NUMY
22 emails →
M.A.D Skincare
16 emails →
MaxBeauty
14 emails →
Style DNA
13 emails →
Moodie
13 emails →
TITLE
10 emails →
FP Platform
7 emails →
Baby Face
7 emails →
Birchbox
7 emails →
Ales Ulishchenko
6 emails →
QOVES
6 emails →
Luvly
6 emails →
Face Care Hub
6 emails →
Laura
5 emails →
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