BADREP / NICHES / BEAUTY & STYLE

Email examples from Beauty & Style brands.

69 brands, 1000 emails analyzed across 19 months. Every hook, framework, offer type and CTA — on the record.

Beauty & Style is one of the most-tracked niches in the BadRep vault — 69 brands sending 1000 emails at an average of 0.8/month per brand. The dominant ESP in this niche is Klaviyo. Beauty & Style marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

● THE NICHE PATTERNS

What Beauty & Style brands do on repeat.

0.8

emails/mo per brand

Across 69 brands

23%

personalized

merge tags + dynamic blocks

22%

with emoji 📨

in the subject line

20%

with animated GIFs

motion in the inbox

Most-used email types

01Promotional49%
02Product Launch10%
03Win-back7%
04Abandoned Cart6%
05Onboarding6%

Most-used hook types

01Bold Claim37%
02Direct Offer28%
03Problem14%
04Question6%
05Curiosity5%

● BEAUTY & STYLE EMAIL BENCHMARKS

Email marketing benchmarks for Beauty & Style.

Median and average figures across 2,202 emails from 104 Beauty & Style brands tracked in the BadRep vault — a reference point for how beauty & style brands actually write, format, and structure their marketing emails.