Beauty & Style is one of the most-tracked niches in the BadRep vault — 26 brands sending 229 emails at an average of 0.6/month per brand. The dominant ESP in this niche is Klaviyo. Beauty & Style marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Beauty & Style brands do on repeat.
0.6
emails/mo per brand
Across 26 brands
17%
personalized
merge tags + dynamic blocks
12%
with emoji 📨
in the subject line
30%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional36%
- 02Abandoned Cart13%
- 03Onboarding10%
- 04Win-back7%
- 05Educational / Tips7%
Most-used hook types
- 01Bold Claim32%
- 02Direct Offer30%
- 03Problem17%
- 04Question11%
- 05Curiosity5%
● THE BRANDS
26 brands writing Beauty & Style emails.
Wishi
67 emails →
Lumi
41 emails →
Dressly
26 emails →
TITLE
16 emails →
Style DNA
13 emails →
Lóvi Skincare
12 emails →
Luvly
9 emails →
Nord Yoga
8 emails →
MaxBeauty
7 emails →
QOVES
6 emails →
FP Platform
4 emails →
Baby Face
4 emails →
Ales Ulishchenko
2 emails →
Fashivly
2 emails →
LUMI
1 emails →
Dr. Ales
1 emails →
Lasta
1 emails →
Dr. Ales Ulishchenko
1 emails →
FacePlasty
1 emails →
Face Care Hub
1 emails →
DailyOM
1 emails →
Mimika
1 emails →
Simple
1 emails →
Lumi by Ageless
1 emails →
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