Creator Economy & Media is one of the most-tracked niches in the BadRep vault — 61 brands sending 365 emails at an average of 0.5/month per brand. The dominant ESP in this niche is Kit (ConvertKit). Creator Economy & Media marketers lean on Newsletter sends with Story hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Creator Economy & Media brands do on repeat.
0.5
emails/mo per brand
Across 61 brands
45%
personalized
merge tags + dynamic blocks
9%
with emoji 📨
in the subject line
20%
with animated GIFs
motion in the inbox
Most-used email types
- 01Newsletter70%
- 02Event / Webinar8%
- 03Promotional7%
- 04Welcome5%
- 05Product Launch4%
Most-used hook types
- 01Story27%
- 02Bold Claim26%
- 03Direct Offer15%
- 04Problem9%
- 05Question6%
● THE BRANDS
61 brands writing Creator Economy & Media emails.
Sahil Bloom's Curiosity Chronicle
89 emails →
Think Media
37 emails →
Justin Welsh
24 emails →
The Black Line
22 emails →
Kit
15 emails →
Substack
13 emails →
DailyOM
13 emails →
Mark Manson
10 emails →
The Reading Life
10 emails →
Mental Mosaic
8 emails →
mindbodygreen
8 emails →
The Motley Fool
7 emails →
Church of England
7 emails →
Ashley Kirkwood
6 emails →
femtasy
6 emails →
Lonely Planet
6 emails →
Express Checkout
5 emails →
SAVEUR Recipes
5 emails →
SAVEUR
5 emails →
Perfectly Imperfect
5 emails →
Hey Famm
4 emails →
Time Out
4 emails →
Vimeo
4 emails →
ConvertKit
3 emails →
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