Creator Economy & Media is one of the most-tracked niches in the BadRep vault — 72 brands sending 685 emails at an average of 0.7/month per brand. The dominant ESP in this niche is Kit (ConvertKit). Creator Economy & Media marketers lean on Newsletter sends with Story hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Creator Economy & Media brands do on repeat.
0.7
emails/mo per brand
Across 72 brands
56%
personalized
merge tags + dynamic blocks
10%
with emoji 📨
in the subject line
22%
with animated GIFs
motion in the inbox
Most-used email types
- 01Newsletter63%
- 02Promotional7%
- 03Event / Webinar7%
- 04Product Launch5%
- 05Educational / Tips4%
Most-used hook types
- 01Story29%
- 02Bold Claim26%
- 03Problem13%
- 04Direct Offer12%
- 05Question8%
● THE BRANDS
72 brands writing Creator Economy & Media emails.
Sahil Bloom's Curiosity Chronicle
164 emails →
Think Media
67 emails →
Justin Welsh
56 emails →
The Black Line
39 emails →
Charlie Follows
37 emails →
Perfectly Imperfect
35 emails →
WAW TECH
30 emails →
Girlboss Daily
28 emails →
Kit
23 emails →
Express Checkout
20 emails →
Substack
20 emails →
Mental Mosaic
15 emails →
Art of Mondays
11 emails →
The Stack
10 emails →
Sunday Sounds
10 emails →
Blotato
9 emails →
MyPassion
7 emails →
Fuller Weekly
6 emails →
AirGigs
5 emails →
mindbodygreen
5 emails →
Pascio
5 emails →
Vimeo
5 emails →
Muso.AI
4 emails →
Milled
4 emails →
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