BADREP / NICHES / SPIRITUALITY & ASTROLOGY

Email examples from Spirituality & Astrology brands.

72 brands, 1000 emails analyzed across 16 months. Every hook, framework, offer type and CTA — on the record.

Spirituality & Astrology is one of the most-tracked niches in the BadRep vault — 72 brands sending 1000 emails at an average of 0.9/month per brand. The dominant ESP in this niche is Klaviyo. Spirituality & Astrology marketers lean on Newsletter sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

● THE NICHE PATTERNS

What Spirituality & Astrology brands do on repeat.

0.9

emails/mo per brand

Across 72 brands

39%

personalized

merge tags + dynamic blocks

22%

with emoji 📨

in the subject line

20%

with animated GIFs

motion in the inbox

Most-used email types

01Newsletter42%
02Promotional24%
03Event / Webinar13%
04Educational / Tips5%
05Product Launch3%

Most-used hook types

01Bold Claim26%
02Story16%
03Problem13%
04Direct Offer13%
05Question12%

● SPIRITUALITY & ASTROLOGY EMAIL BENCHMARKS

Email marketing benchmarks for Spirituality & Astrology.

Median and average figures across 3,808 emails from 112 Spirituality & Astrology brands tracked in the BadRep vault — a reference point for how spirituality & astrology brands actually write, format, and structure their marketing emails.