BADREP / NICHES / SPIRITUALITY & ASTROLOGY

Email examples from Spirituality & Astrology brands.

54 brands, 374 emails analyzed across 15 months. Every hook, framework, offer type and CTA — on the record.

Spirituality & Astrology is one of the most-tracked niches in the BadRep vault — 54 brands sending 374 emails at an average of 0.5/month per brand. The dominant ESP in this niche is Customer.io. Spirituality & Astrology marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

THE NICHE PATTERNS

What Spirituality & Astrology brands do on repeat.

0.5
emails/mo per brand
Across 54 brands
46%
personalized
merge tags + dynamic blocks
19%
with emoji 📨
in the subject line
19%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional28%
  2. 02Newsletter27%
  3. 03Welcome9%
  4. 04Educational / Tips8%
  5. 05Event / Webinar7%

Most-used hook types

  1. 01Bold Claim29%
  2. 02Problem17%
  3. 03Direct Offer16%
  4. 04Question16%
  5. 05Story13%

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