BADREP / NICHES / SPIRITUALITY & ASTROLOGY

Email examples from Spirituality & Astrology brands.

83 brands, 1000 emails analyzed across 17 months. Every hook, framework, offer type and CTA — on the record.

Spirituality & Astrology is one of the most-tracked niches in the BadRep vault — 83 brands sending 1000 emails at an average of 0.7/month per brand. The dominant ESP in this niche is Kit (ConvertKit). Spirituality & Astrology marketers lean on Newsletter sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

THE NICHE PATTERNS

What Spirituality & Astrology brands do on repeat.

0.7
emails/mo per brand
Across 83 brands
39%
personalized
merge tags + dynamic blocks
27%
with emoji 📨
in the subject line
23%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter41%
  2. 02Promotional26%
  3. 03Event / Webinar13%
  4. 04Product Launch5%
  5. 05Educational / Tips3%

Most-used hook types

  1. 01Bold Claim28%
  2. 02Problem14%
  3. 03Direct Offer14%
  4. 04Story14%
  5. 05Question12%

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