How AdAstra writes email.
47 emails classified across 3 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
AdAstra is one of 949 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 47 emails from AdAstra since May 2026, sent at a cadence of roughly 15.7/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.1× more often than the median brand BadRep tracks (15.7 vs 5 emails/month).
- Personalizes ~1.8× more than the median brand (23% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Promotional is the dominant program — 55% of all sends (26 of 47 emails).
- Hook of choice: "Bold Claim" — opens 38% of sends.
- Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 21% include one, vs catalog median of 8%.
How AdAstra stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, AdAstra runs a more broadcast style than peers (23% personalized vs 42%), and writes longer-form emails than most peers (710 words vs 252).
| Metric | AdAstra | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 21% | 24% | ≈ niche |
| Personalization | 23% | 42% | 55% of niche |
| Median subject length | 43 chars | 43 chars | ≈ niche |
| Median body length | 710 words | 252 words | 182% longer |
Benchmarks computed from 3,729 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What AdAstra does on repeat.
Most-used email types
- 01Promotional55%
- 02Newsletter26%
- 03Upsell / Cross-sell6%
- 04Win-back4%
- 05Educational / Tips4%
Most-used hook types
- 01Bold Claim38%
- 02Problem19%
- 03Question19%
- 04Story13%
- 05Curiosity4%
The last 6 months of AdAstra.
Latest send tracked: 16 days ago. Peak month was Jun 26 with 20 emails.
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AdAstra email FAQ.
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