How AdAstra writes email.
43 emails classified across 3 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
AdAstra is one of 576 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 43 emails from AdAstra since May 2026, sent at a cadence of roughly 14.3/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Sends 2.4× more often than the median brand BadRep tracks (14.3 vs 6 emails/month).
- Promotional is the dominant program — 58% of all sends (25 of 43 emails).
- Hook of choice: "Bold Claim" — opens 40% of sends.
- Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: today — AdAstra is currently active.
● THE PATTERNS
What AdAstra does on repeat.
14.3
emails/mo
3 active months
23%
personalized
merge tags + dynamic content
21%
with emoji 📨
avg subject: 42 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional58%
- 02Newsletter23%
- 03Upsell / Cross-sell7%
- 04Win-back5%
- 05Educational / Tips5%
Most-used hook types
- 01Bold Claim40%
- 02Question21%
- 03Problem19%
- 04Story12%
- 05Curiosity5%
● SEND CADENCE
The last 6 months of AdAstra.
Latest send tracked: today. Peak month was Jun 26 with 20 emails.
● THE REST OF THE STASH
42 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
AdAstra email FAQ.
What email platform (ESP) does AdAstra use?
AdAstra sends through Mailgun, based on 43 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does AdAstra send marketing emails?
AdAstra sends roughly 14.3 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was June 2026 with 20 emails.
What types of emails does AdAstra send?
AdAstra's most-used email programs are Promotional (58%), Newsletter (23%), Upsell / Cross-sell (7%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does AdAstra use to open emails?
Top three hook types in AdAstra's subject-line + opener combinations: Bold Claim (40%), Question (21%), Problem (19%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are AdAstra's subject lines?
Average subject-line length for AdAstra is 42 characters across 43 emails. 21% include at least one emoji.
Does AdAstra personalize its marketing emails?
23% of AdAstra's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does AdAstra run in email?
16% of AdAstra's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is AdAstra in?
BadRep classifies AdAstra under Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these AdAstra email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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