BADREP / ADASTRA EMAILS

How AdAstra writes email.

14 emails classified across 2 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Dating & RelationshipsMental Health & WellbeingSpirituality & Astrology

AdAstra is one of 467 brands tracked in the BadRep vault, classified under Dating & Relationships + Mental Health & Wellbeing. We've indexed 14 emails from AdAstra since May 2026, sent at a cadence of roughly 7/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 7 emails/month over 2 tracked months.
  • Promotional is the dominant program — 64% of all sends (9 of 14 emails).
  • Hook of choice: "Bold Claim" — opens 36% of sends.
  • Subject lines average 37 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 50% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: yesterday — AdAstra is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

AdAstra email: 💫 Your weekly horoscopeOpen in the Vault →
June 8, 2026Newsletter

💫 Your weekly horoscope

HookStory
FrameworkStory-led
Funnel stageMOFU
AwarenessProduct-aware
Words1051
CTAs2
Primary CTAGet Personalized Analysis
Psych triggers:
CuriosityFearAspirationPersonalization
Takeaway

Weekly horoscope newsletter covering June 8-14, 2026, with emphasis on love, Venus-Jupiter conjunction, and Mercury-Saturn square. Promotes AdAstra's 'Weekly Guidance' premium service for detailed personalized analysis.

● THE PATTERNS

What AdAstra does on repeat.

7
emails/mo
2 active months
7%
personalized
merge tags + dynamic content
14%
with emoji 📨
avg subject: 37 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional64%
  2. 02Win-back14%
  3. 03Newsletter14%
  4. 04Upsell / Cross-sell7%

Most-used hook types

  1. 01Bold Claim36%
  2. 02Problem21%
  3. 03Question21%
  4. 04Curiosity14%
  5. 05Story7%
● SEND CADENCE

The last 6 months of AdAstra.

Latest send tracked: yesterday. Peak month was May 26 with 8 emails.

0
Jan 26
0
Feb 26
0
Mar 26
0
Apr 26
8
May 26
6
Jun 26
● THE REST OF THE STASH

13 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 8·Upsell / Cross-sell
The Pisces Moon Will Crack Your Shell Open. Something Beautiful Will Come Out
Jun 4·Promotional
You Don’t Need a Time Machine to Learn the Future
Jun 2·Promotional
Fix how your SO feels about you
Jun 1·Promotional
Are you happy with your SO?
Jun 1·Newsletter
💫 Your weekly horoscope
May 31·Win-back
Can I ask you a question?
May 31·Promotional
Today, You Walk Through Fire of the Blue Moon
May 30·Promotional
Today is the day to fix it all
May 30·Promotional
On May 31, Truth Will No Longer Have a Mute Button
May 29·Promotional
I know what's tormenting you...
May 28·Promotional
Fight negative energy in you!
May 28·Promotional
No Need to Pick Daisies to See If They Love You
Unlock 1+ more AdAstra emails →
● COMMONLY ASKED

AdAstra email FAQ.

What email platform (ESP) does AdAstra use?
AdAstra sends through Mailgun, based on 14 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does AdAstra send marketing emails?
AdAstra sends roughly 7 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 8 emails.
What types of emails does AdAstra send?
AdAstra's most-used email programs are Promotional (64%), Win-back (14%), Newsletter (14%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does AdAstra use to open emails?
Top three hook types in AdAstra's subject-line + opener combinations: Bold Claim (36%), Problem (21%), Question (21%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are AdAstra's subject lines?
Average subject-line length for AdAstra is 37 characters across 14 emails. 14% include at least one emoji.
Does AdAstra personalize its marketing emails?
7% of AdAstra's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does AdAstra run in email?
50% of AdAstra's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is AdAstra in?
BadRep classifies AdAstra under Dating & Relationships and Mental Health & Wellbeing and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these AdAstra email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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