BADREP / ADASTRA EMAILS

How AdAstra writes email.

47 emails classified across 3 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

AdAstra is one of 949 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 47 emails from AdAstra since May 2026, sent at a cadence of roughly 15.7/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

WHAT WE NOTICED
  • Sends 3.1× more often than the median brand BadRep tracks (15.7 vs 5 emails/month).
  • Personalizes ~1.8× more than the median brand (23% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Promotional is the dominant program — 55% of all sends (26 of 47 emails).
  • Hook of choice: "Bold Claim" — opens 38% of sends.
  • Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 21% include one, vs catalog median of 8%.
VS THE SPIRITUALITY & ASTROLOGY BENCHMARK

How AdAstra stacks up in Spirituality & Astrology.

Against the Spirituality & Astrology field, AdAstra runs a more broadcast style than peers (23% personalized vs 42%), and writes longer-form emails than most peers (710 words vs 252).

MetricAdAstraSpirituality & Astrology medianRead
Emoji in subject21%24%≈ niche
Personalization23%42%55% of niche
Median subject length43 chars43 chars≈ niche
Median body length710 words252 words182% longer

Benchmarks computed from 3,729 emails across 112 Spirituality & Astrology brands in the BadRep vault.

THE PATTERNS

What AdAstra does on repeat.

15.7
emails/mo
3 active months
23%
personalized
merge tags + dynamic content
21%
with emoji 📨
avg subject: 42 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional55%
  2. 02Newsletter26%
  3. 03Upsell / Cross-sell6%
  4. 04Win-back4%
  5. 05Educational / Tips4%

Most-used hook types

  1. 01Bold Claim38%
  2. 02Problem19%
  3. 03Question19%
  4. 04Story13%
  5. 05Curiosity4%
SEND CADENCE

The last 6 months of AdAstra.

Latest send tracked: 16 days ago. Peak month was Jun 26 with 20 emails.

0
Feb 26
0
Mar 26
0
Apr 26
8
May 26
20
Jun 26
19
Jul 26
COMMONLY ASKED

AdAstra email FAQ.

What email platform (ESP) does AdAstra use?
AdAstra sends through Mailgun, based on 47 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does AdAstra send marketing emails?
AdAstra sends roughly 15.7 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was June 2026 with 20 emails.
What types of emails does AdAstra send?
AdAstra's most-used email programs are Promotional (55%), Newsletter (26%), Upsell / Cross-sell (6%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does AdAstra use to open emails?
Top three hook types in AdAstra's subject-line + opener combinations: Bold Claim (38%), Problem (19%), Question (19%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are AdAstra's subject lines?
Average subject-line length for AdAstra is 42 characters across 47 emails. 21% include at least one emoji.
Does AdAstra personalize its marketing emails?
23% of AdAstra's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does AdAstra run in email?
15% of AdAstra's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is AdAstra in?
BadRep classifies AdAstra under Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these AdAstra email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.

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