BADREP / DAILYOM EMAILS

How DailyOM writes email.

174 emails classified across 6 months, all sent through Sailthru. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Health & FitnessMental Health & WellbeingSpirituality & Astrology

DailyOM is one of 549 brands tracked in the BadRep vault, classified under Health & Fitness + Mental Health & Wellbeing. We've indexed 174 emails from DailyOM since February 2026, sent at a cadence of roughly 29/month through Sailthru. Their program leans on Newsletter sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends 5.9× more often than the median brand BadRep tracks (29 vs 4.9 emails/month).
  • Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Newsletter is the dominant program — 56% of all sends (98 of 174 emails).
  • Hook of choice: "Problem" — opens 41% of sends.
  • Subject lines average 36 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Latest send tracked: yesterday — DailyOM is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

DailyOM email: FREE GIFT: A 5-Minute Reset for Your Core 💝Open in the Vault →
July 3, 2026Promotional

FREE GIFT: A 5-Minute Reset for Your Core 💝

Enjoy a guided standing ab session plus 3 healthy core habits.

HookDirect Offer
FrameworkFAB
Funnel stageTOFU
AwarenessSolution-aware
OfferFree Gift
Words266
CTAs9
Primary CTAGet Your Free Gift
Psych triggers:
ReciprocityAspiration
Takeaway

DailyOM offers a free 5-minute guided core workout plus three healthy habits to help subscribers feel grounded and confident in their bodies.

● THE PATTERNS

What DailyOM does on repeat.

29
emails/mo
6 active months
1%
personalized
merge tags + dynamic content
11%
with emoji 📨
avg subject: 36 chars
100%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter56%
  2. 02Product Launch18%
  3. 03Promotional16%
  4. 04Event / Webinar5%
  5. 05Seasonal / Holiday2%

Most-used hook types

  1. 01Problem41%
  2. 02Bold Claim28%
  3. 03Quote13%
  4. 04Story9%
  5. 05Direct Offer5%
● SEND CADENCE

The last 6 months of DailyOM.

Latest send tracked: yesterday. Peak month was Apr 26 with 44 emails.

9
Feb 26
38
Mar 26
44
Apr 26
40
May 26
40
Jun 26
3
Jul 26
● THE REST OF THE STASH

173 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 2·Newsletter
We Are Beings of Light
Jul 1·Newsletter
The Benefits of Fresh Foods
Jun 30·Product Launch
Did You Know? There’s a Toxic Side to Empaths
Jun 30·Newsletter
Restoring Mobility With Neuro-Fascial Exercises
Jun 29·Newsletter
Grounding Ourselves
Jun 28·Product Launch
Heal Yourself With Polyvagal Therapy
Jun 27·Product Launch
The Pelvic Floor and Flat Belly Formula
Jun 26·Newsletter
Opening Doors of Opportunity
Jun 25·Promotional
Ending Tonight! Save $5 Off Sitewide 💥
Jun 25·Newsletter
Quieting Our Triggers
Jun 25·Promotional
Sitewide Sale Alert! Today $5 Off Everything 💥
Jun 24·Promotional
Don’t Miss Out! Doors Closing Soon
Unlock 161+ more DailyOM emails →
● COMMONLY ASKED

DailyOM email FAQ.

What email platform (ESP) does DailyOM use?
DailyOM sends through Sailthru, based on 174 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does DailyOM send marketing emails?
DailyOM sends roughly 29 marketing emails per month, averaged across 6 months of tracked activity. Peak send month was April 2026 with 44 emails.
What types of emails does DailyOM send?
DailyOM's most-used email programs are Newsletter (56%), Product Launch (18%), Promotional (16%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does DailyOM use to open emails?
Top three hook types in DailyOM's subject-line + opener combinations: Problem (41%), Bold Claim (28%), Quote (13%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are DailyOM's subject lines?
Average subject-line length for DailyOM is 36 characters across 174 emails. 11% include at least one emoji.
Does DailyOM personalize its marketing emails?
1% of DailyOM's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does DailyOM run in email?
17% of DailyOM's tracked emails carry a promotional offer. The most-used offer format is "$ Off".
What category is DailyOM in?
BadRep classifies DailyOM under Health & Fitness and Mental Health & Wellbeing and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these DailyOM email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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