How DailyOM writes email.
117 emails classified across 4 months, all sent through Sailthru. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
DailyOM is one of 339 brands tracked in the BadRep vault, classified under Beauty & Style + Creator Economy & Media. We've indexed 117 emails from DailyOM since February 2026, sent at a cadence of roughly 29.3/month through Sailthru. Their program leans on Newsletter sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Sends 5.9× more often than the median brand BadRep tracks (29.3 vs 5 emails/month).
- Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Newsletter is the dominant program — 56% of all sends (66 of 117 emails).
- Hook of choice: "Problem" — opens 40% of sends.
- Subject lines average 35 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: today — DailyOM is currently active.
● THE PATTERNS
What DailyOM does on repeat.
29.3
emails/mo
4 active months
1%
personalized
merge tags + dynamic content
11%
with emoji 📨
avg subject: 35 chars
100%
with animated GIFs
motion in the inbox
Most-used email types
- 01Newsletter56%
- 02Product Launch18%
- 03Promotional15%
- 04Event / Webinar6%
- 05Seasonal / Holiday3%
Most-used hook types
- 01Problem40%
- 02Bold Claim29%
- 03Quote13%
- 04Story9%
- 05Question4%
● SEND CADENCE
The last 6 months of DailyOM.
Latest send tracked: today. Peak month was Apr 26 with 44 emails.
● THE REST OF THE STASH
116 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
DailyOM email FAQ.
What email platform (ESP) does DailyOM use?
DailyOM sends through Sailthru, based on 117 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does DailyOM send marketing emails?
DailyOM sends roughly 29.3 marketing emails per month, averaged across 4 months of tracked activity. Peak send month was April 2026 with 44 emails.
What types of emails does DailyOM send?
DailyOM's most-used email programs are Newsletter (56%), Product Launch (18%), Promotional (15%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does DailyOM use to open emails?
Top three hook types in DailyOM's subject-line + opener combinations: Problem (40%), Bold Claim (29%), Quote (13%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are DailyOM's subject lines?
Average subject-line length for DailyOM is 35 characters across 117 emails. 11% include at least one emoji.
Does DailyOM personalize its marketing emails?
1% of DailyOM's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does DailyOM run in email?
18% of DailyOM's tracked emails carry a promotional offer. The most-used offer format is "Price Anchor Only".
What category is DailyOM in?
BadRep classifies DailyOM under Beauty & Style and Creator Economy & Media and Dating & Relationships and Food & Nutrition and Habit Change & Self-Improvement and Health & Fitness and Home & Lifestyle and Mental Health & Wellbeing and Pet Care and Reading & Writing and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these DailyOM email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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