How DailyOM writes email.
245 emails classified across 7 months, all sent through Sailthru. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
DailyOM is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness + Mental Health & Wellbeing. We've indexed 245 emails from DailyOM since February 2026, sent at a cadence of roughly 35/month through Sailthru. Their program leans on Newsletter sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 6.4× more often than the median brand BadRep tracks (35 vs 5.5 emails/month).
- Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Newsletter is the dominant program — 50% of all sends (123 of 245 emails).
- Hook of choice: "Problem" — opens 40% of sends.
- Subject lines average 38 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: 3 days ago — DailyOM is currently active.
How DailyOM stacks up in Health & Fitness.
Against the Health & Fitness field, DailyOM keeps subject lines plainer than the field (9% carry an emoji vs 24%), and runs a more broadcast style than peers (1% personalized vs 25%).
| Metric | DailyOM | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 9% | 24% | 38% of niche |
| Personalization | 1% | 25% | 4% of niche |
| Median subject length | 34 chars | 37 chars | ≈ niche |
| Median body length | 840 words | 325 words | 158% longer |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What DailyOM does on repeat.
Most-used email types
- 01Newsletter50%
- 02Promotional17%
- 03Product Launch17%
- 04Event / Webinar7%
- 05Educational / Tips6%
Most-used hook types
- 01Problem40%
- 02Bold Claim32%
- 03Quote12%
- 04Story7%
- 05Direct Offer4%
The last 6 months of DailyOM.
Latest send tracked: 3 days ago. Peak month was Jul 26 with 45 emails.
244 more emails inside. All searchable.
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DailyOM email FAQ.
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