Mental Health & Wellbeing is one of the most-tracked niches in the BadRep vault — 56 brands sending 1000 emails at an average of 0.7/month per brand. The dominant ESP in this niche is Klaviyo. Mental Health & Wellbeing marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Mental Health & Wellbeing brands do on repeat.
0.7
emails/mo per brand
Across 56 brands
26%
personalized
merge tags + dynamic blocks
25%
with emoji 📨
in the subject line
25%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional35%
- 02Newsletter20%
- 03Educational / Tips8%
- 04Onboarding7%
- 05Product Launch6%
Most-used hook types
- 01Bold Claim26%
- 02Problem23%
- 03Question18%
- 04Direct Offer15%
- 05Story9%
● THE BRANDS
56 brands writing Mental Health & Wellbeing emails.
DailyOM
148 emails →
Leaply
114 emails →
Платформа pleso
84 emails →
Hoolest
78 emails →
Liven
69 emails →
mindbodygreen
61 emails →
Pausa
51 emails →
Mindway
49 emails →
Astrofame
36 emails →
Clear Minds
30 emails →
Unobravo
24 emails →
Waking Up
20 emails →
Pleso
18 emails →
Beacon
17 emails →
Calm
16 emails →
BetterMe: Mental Health
13 emails →
MindCastle Creations
12 emails →
pleso
10 emails →
Soul2Soul Wellbeing
10 emails →
Focus Forward
9 emails →
Omna
9 emails →
Aura
9 emails →
Aura Health
7 emails →
Mindly
7 emails →
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