Mental Health & Wellbeing is one of the most-tracked niches in the BadRep vault — 60 brands sending 467 emails at an average of 0.4/month per brand. The dominant ESP in this niche is Mailgun. Mental Health & Wellbeing marketers lean on Promotional sends with Problem hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Mental Health & Wellbeing brands do on repeat.
0.4
emails/mo per brand
Across 60 brands
29%
personalized
merge tags + dynamic blocks
20%
with emoji 📨
in the subject line
12%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional38%
- 02Educational / Tips14%
- 03Newsletter10%
- 04Win-back6%
- 05Free Trial5%
Most-used hook types
- 01Problem25%
- 02Bold Claim23%
- 03Question20%
- 04Direct Offer16%
- 05Story9%
● THE BRANDS
60 brands writing Mental Health & Wellbeing emails.
Платформа pleso
83 emails →
Leaply
49 emails →
Mindway
48 emails →
Hypnozio
28 emails →
Liven
28 emails →
DailyOM
24 emails →
Unobravo
23 emails →
Clear Minds
18 emails →
Pleso
18 emails →
Calm
13 emails →
Soul2Soul Wellbeing
11 emails →
BetterMe: Mental Health
11 emails →
pleso
10 emails →
Parveen Smith
9 emails →
Mark Manson
9 emails →
Aurora First
8 emails →
Spirio
8 emails →
Happyo
5 emails →
Complete Focus
4 emails →
Waking Up
4 emails →
Wisey
3 emails →
Beacon
3 emails →
SmartyMe
3 emails →
TodayIsTheDay
3 emails →
Stop guessing what mental health & wellbeing emails look like.
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