BADREP / MENTOLY EMAILS

How Mentoly writes email.

18 emails classified across 3 months, all sent through Reteno (eSputnik). Tracked since Jun 2026. Every hook, framework, offer type and CTA — on the record.

Mental Health & Wellbeing

Mentoly is one of 969 brands tracked in the BadRep vault, classified under Mental Health & Wellbeing. We've indexed 18 emails from Mentoly since June 2026, sent at a cadence of roughly 6/month through Reteno (eSputnik). Their program leans on Educational / Tips sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6 emails/month over 3 tracked months.
  • Educational / Tips is the dominant program — 44% of all sends (8 of 18 emails).
  • Hook of choice: "Question" — opens 33% of sends.
  • Subject lines average 41 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 100% include one, vs catalog median of 8%.
  • Latest send tracked: 2 days ago — Mentoly is currently active.
● VS THE MENTAL HEALTH & WELLBEING BENCHMARK

How Mentoly stacks up in Mental Health & Wellbeing.

Against the Mental Health & Wellbeing field, Mentoly leans far harder on emoji subject lines than peers (100% vs a 25% norm), and runs a more broadcast style than peers (0% personalized vs 29%).

MetricMentolyMental Health & Wellbeing medianRead
Emoji in subject100%25%4.0× niche
Personalization0%29%0% of niche
Median subject length40 chars39 chars≈ niche
Median body length673 words335 words101% longer

Benchmarks computed from 1,633 emails across 84 Mental Health & Wellbeing brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Mentoly email: Добірка фільмів від психологів Mentoly 🍿 🤓Open in the Vault →
August 13, 2026Newsletter

Добірка фільмів від психологів Mentoly 🍿 🤓

HookCuriosity
FrameworkStory-led
Funnel stageRetention
AwarenessSolution-aware
Words829
CTAs3
Primary CTAПідібрати психолога
Psych triggers:
AspirationCuriosityBelonging
Takeaway

Mentoly psychologists curate meaningful films for end-of-summer reflection, pairing each recommendation with professional psychological insights to deepen self-understanding through cinema.

● THE PATTERNS

What Mentoly does on repeat.

6
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
100%
with emoji 📨
avg subject: 41 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Educational / Tips44%
  2. 02Newsletter22%
  3. 03Welcome11%
  4. 04Social Proof6%
  5. 05Seasonal / Holiday6%

Most-used hook types

  1. 01Question33%
  2. 02Problem33%
  3. 03Direct Offer11%
  4. 04Curiosity11%
  5. 05Story6%
● SEND CADENCE

The last 6 months of Mentoly.

Latest send tracked: 2 days ago. Peak month was Jul 26 with 11 emails.

0
Mar 26
0
Apr 26
0
May 26
4
Jun 26
11
Jul 26
3
Aug 26
● THE REST OF THE STASH

17 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 7·Educational / Tips
Що дратує в інших — підказка про тебе 🪞
Aug 4·Re-engagement
Чергова безсонна ніч? Ми тебе розуміємо 🫂
Jul 31·Newsletter
🌞 Дайджест Липня від Mentoly
Jul 22·Seasonal / Holiday
🕯️ День пам’яті: як проживати втрату та підтримувати одне одного
Jul 21·Educational / Tips
🛑 Техніка P.A.U.S.E.: як опанувати імпульсивні дії під час конфлікту
Jul 16·Educational / Tips
🧭 Як насправді працює парна терапія: розвінчуємо міфи
Jul 14·Educational / Tips
💔 Що відбувається в голові партнера перед зрадою
Jul 9·Newsletter
💌 Відповідаємо на ваші анонімні питання
Jul 8·Welcome
🐧 Маєш знижку на перший сеанс
Jul 7·Educational / Tips
🌀 Як зробити складний вибір?
Jul 5·Educational / Tips
🌂 «А раптом мій запит недостатньо серйозний?»
Jul 2·Social Proof
🐧 Сумніваєшся?
Unlock 5+ more Mentoly emails →
● COMMONLY ASKED

Mentoly email FAQ.

What email platform (ESP) does Mentoly use?
Mentoly sends through Reteno (eSputnik), based on 18 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Mentoly send marketing emails?
Mentoly sends roughly 6 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was July 2026 with 11 emails.
What types of emails does Mentoly send?
Mentoly's most-used email programs are Educational / Tips (44%), Newsletter (22%), Welcome (11%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Mentoly use to open emails?
Top three hook types in Mentoly's subject-line + opener combinations: Question (33%), Problem (33%), Direct Offer (11%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Mentoly's subject lines?
Average subject-line length for Mentoly is 41 characters across 18 emails. 100% include at least one emoji.
What offers does Mentoly run in email?
11% of Mentoly's tracked emails carry a promotional offer. The most-used offer format is "Free Gift".
What category is Mentoly in?
BadRep classifies Mentoly under Mental Health & Wellbeing. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Mentoly email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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