How Pleso writes email.
113 emails classified across 18 months, all sent through Mailgun. Tracked since Dec 2024. Every hook, framework, offer type and CTA — on the record.
Pleso is one of 973 brands tracked in the BadRep vault, classified under Mental Health & Wellbeing. We've indexed 113 emails from Pleso since December 2024, sent at a cadence of roughly 6.3/month through Mailgun. Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 6.3 emails/month over 18 tracked months.
- Promotional is the dominant program — 41% of all sends (46 of 113 emails).
- Hook of choice: "Problem" — opens 27% of sends.
- Subject lines average 44 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 58% of emails carry an offer, with "% Off" the most common format.
- No new sends tracked in 95 days — possibly seasonal or paused.
How Pleso stacks up in Mental Health & Wellbeing.
Against the Mental Health & Wellbeing field, Pleso keeps subject lines plainer than the field (7% carry an emoji vs 25%), and runs a more broadcast style than peers (0% personalized vs 29%).
| Metric | Pleso | Mental Health & Wellbeing median | Read |
|---|---|---|---|
| Emoji in subject | 7% | 25% | 28% of niche |
| Personalization | 0% | 29% | 0% of niche |
| Median subject length | 41 chars | 39 chars | ≈ niche |
| Median body length | 510 words | 334 words | 53% longer |
Benchmarks computed from 1,647 emails across 84 Mental Health & Wellbeing brands in the BadRep vault.
What Pleso does on repeat.
Most-used email types
- 01Promotional41%
- 02Educational / Tips35%
- 03Newsletter11%
- 04Seasonal / Holiday6%
- 05Event / Webinar2%
Most-used hook types
- 01Problem27%
- 02Question25%
- 03Direct Offer20%
- 04Story18%
- 05Bold Claim8%
The last 6 months of Pleso.
Latest send tracked: 95 days ago. Peak month was Dec 24 with 14 emails.
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