How Clear Minds writes email.
78 emails classified across 5 months, all sent through Klaviyo. Tracked since Apr 2026. Every hook, framework, offer type and CTA — on the record.
Clear Minds is one of 973 brands tracked in the BadRep vault, classified under Mental Health & Wellbeing. We've indexed 78 emails from Clear Minds since April 2026, sent at a cadence of roughly 15.6/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.8× more often than the median brand BadRep tracks (15.6 vs 5.5 emails/month).
- Personalizes 7.0× more than the median brand (91% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Promotional is the dominant program — 37% of all sends (29 of 78 emails).
- Hook of choice: "Bold Claim" — opens 31% of sends.
- Subject lines average 39 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 91% include one, vs catalog median of 8%.
- Promotionally heavy: 96% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — Clear Minds is currently active.
How Clear Minds stacks up in Mental Health & Wellbeing.
Against the Mental Health & Wellbeing field, Clear Minds leans far harder on emoji subject lines than peers (91% vs a 25% norm), and personalizes more than the median (91% vs 29%).
| Metric | Clear Minds | Mental Health & Wellbeing median | Read |
|---|---|---|---|
| Emoji in subject | 91% | 25% | 3.6× niche |
| Personalization | 91% | 29% | 3.1× niche |
| Median subject length | 39 chars | 39 chars | ≈ niche |
| Median body length | 564 words | 334 words | 69% longer |
Benchmarks computed from 1,647 emails across 84 Mental Health & Wellbeing brands in the BadRep vault.
What Clear Minds does on repeat.
Most-used email types
- 01Promotional37%
- 02Free Trial35%
- 03Product Launch19%
- 04Onboarding4%
- 05Win-back3%
Most-used hook types
- 01Bold Claim31%
- 02Question22%
- 03Direct Offer18%
- 04Problem15%
- 05Story9%
The last 6 months of Clear Minds.
Latest send tracked: 2 days ago. Peak month was Jul 26 with 23 emails.
77 more emails inside. All searchable.
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Clear Minds email FAQ.
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