SaaS & B2B is one of the most-tracked niches in the BadRep vault — 30 brands sending 208 emails at an average of 0.9/month per brand. The dominant ESP in this niche is AWeber. SaaS & B2B marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What SaaS & B2B brands do on repeat.
0.9
emails/mo per brand
Across 30 brands
75%
personalized
merge tags + dynamic blocks
13%
with emoji 📨
in the subject line
12%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional42%
- 02Product Launch13%
- 03Onboarding12%
- 04Event / Webinar10%
- 05Educational / Tips6%
Most-used hook types
- 01Bold Claim40%
- 02Problem20%
- 03Direct Offer17%
- 04Question8%
- 05Stat4%
● THE BRANDS
30 brands writing SaaS & B2B emails.
ScoreApp
31 emails →
Mini Site Machine
29 emails →
FB Traffic Agent
18 emails →
Base44
16 emails →
Funnel Magic A.I.
16 emails →
ClickUp
11 emails →
Billy Darr
9 emails →
RedTrack.io
9 emails →
Goldie
9 emails →
Panoramata
9 emails →
monday.com
9 emails →
Cross Church
6 emails →
Drip
6 emails →
Zeely
4 emails →
Uptime
4 emails →
Alison Wearing
3 emails →
7-Figure Affiliate
2 emails →
Guardio
2 emails →
Planable
2 emails →
Sorvini
2 emails →
Aspire
2 emails →
Hiro.fm
1 emails →
Modern Maker
1 emails →
RGE Studio
1 emails →
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