BADREP / MONDAY.COM EMAILS

How monday.com writes email.

16 emails classified across 3 months, all sent through Self-hosted. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

SaaS & B2B

monday.com is one of 929 brands tracked in the BadRep vault, classified under SaaS & B2B. We've indexed 16 emails from monday.com since May 2026, sent at a cadence of roughly 5.3/month through Self-hosted. Their program leans on Educational / Tips sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5.3 emails/month over 3 tracked months.
  • Educational / Tips is the dominant program — 25% of all sends (4 of 16 emails).
  • Hook of choice: "Bold Claim" — opens 31% of sends.
  • Subject lines average 38 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 19% include one, vs catalog median of 8%.
  • Promotionally heavy: 63% of emails carry an offer, with "Free Trial" the most common format.
● VS THE SAAS & B2B BENCHMARK

How monday.com stacks up in SaaS & B2B.

Against the SaaS & B2B field, monday.com runs a more broadcast style than peers (13% personalized vs 51%), and writes longer-form emails than most peers (393 words vs 235).

Metricmonday.comSaaS & B2B medianRead
Emoji in subject19%16%1.2× niche
Personalization13%51%25% of niche
Median subject length36 chars39 chars≈ niche
Median body length393 words235 words67% longer

Benchmarks computed from 403 emails across 111 SaaS & B2B brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

monday.com email: You're invited to our free nonprofit academy!Open in the Vault →
July 28, 2026Educational / Tips

You're invited to our free nonprofit academy!

HookDirect Offer
FrameworkPAS
Funnel stageTOFU
AwarenessSolution-aware
OfferFree Trial
Words326
CTAs6
Primary CTARegister here
Psych triggers:
ReciprocityAuthorityBelonging
Takeaway

monday.com invites nonprofits to join their free Nonprofit Academy with weekly Zoom training sessions on donor management, grants, task/project management, and volunteer management.

● THE PATTERNS

What monday.com does on repeat.

5.3
emails/mo
3 active months
13%
personalized
merge tags + dynamic content
19%
with emoji 📨
avg subject: 38 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Educational / Tips25%
  2. 02Free Trial25%
  3. 03Promotional19%
  4. 04Onboarding6%
  5. 05Welcome6%

Most-used hook types

  1. 01Bold Claim31%
  2. 02Direct Offer31%
  3. 03Curiosity13%
  4. 04Question13%
  5. 05Problem6%
● SEND CADENCE

The last 6 months of monday.com.

Latest send tracked: 13 days ago. Peak month was May 26 with 8 emails.

0
Feb 26
0
Mar 26
0
Apr 26
8
May 26
2
Jun 26
6
Jul 26
● THE REST OF THE STASH

15 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 24·Free Trial
Last call to get a 7-day free trial!  
Jul 19·Event / Webinar
Grab the replay of our mega-conference  
Jul 13·Free Trial
Looking to ace monday.com 101? We’ve got you covered
Jul 7·Free Trial
Why we built our monday.com community  
Jul 1·Promotional
Integrate all your work tools  
Jun 25·Promotional
With 200+ templates at your fingertips, run any workflow in minutes  
Jun 20·Free Trial
One more week of monday.com, on us  
May 30·Educational / Tips
2 key tools to maximize efficiency
May 28·Social Proof
Don’t just take our word for it
May 26·Promotional
Has your nonprofit automated yet? ⏩
May 25·Educational / Tips
Explore these key monday.com resources
May 24·Educational / Tips
Visualize your work the right way📈
Unlock 3+ more monday.com emails →
● COMMONLY ASKED

monday.com email FAQ.

What email platform (ESP) does monday.com use?
monday.com sends through Self-hosted, based on 16 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does monday.com send marketing emails?
monday.com sends roughly 5.3 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was May 2026 with 8 emails.
What types of emails does monday.com send?
monday.com's most-used email programs are Educational / Tips (25%), Free Trial (25%), Promotional (19%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does monday.com use to open emails?
Top three hook types in monday.com's subject-line + opener combinations: Bold Claim (31%), Direct Offer (31%), Curiosity (13%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are monday.com's subject lines?
Average subject-line length for monday.com is 38 characters across 16 emails. 19% include at least one emoji.
Does monday.com personalize its marketing emails?
13% of monday.com's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does monday.com run in email?
63% of monday.com's tracked emails carry a promotional offer. The most-used offer format is "Free Trial".
What category is monday.com in?
BadRep classifies monday.com under SaaS & B2B. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these monday.com email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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