How Relatable writes email.
17 emails classified across 4 months, all sent through Kit (ConvertKit). Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Relatable is one of 973 brands tracked in the BadRep vault, classified under Mental Health & Wellbeing. We've indexed 17 emails from Relatable since May 2026, sent at a cadence of roughly 4.3/month through Kit (ConvertKit). Their program leans on Educational / Tips sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 4.3 emails/month over 4 tracked months.
- Educational / Tips is the dominant program — 47% of all sends (8 of 17 emails).
- Hook of choice: "Question" — opens 35% of sends.
- Subject lines average 41 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: 6 days ago — Relatable is currently active.
How Relatable stacks up in Mental Health & Wellbeing.
Against the Mental Health & Wellbeing field, Relatable keeps subject lines plainer than the field (6% carry an emoji vs 25%), and runs a more broadcast style than peers (6% personalized vs 29%).
| Metric | Relatable | Mental Health & Wellbeing median | Read |
|---|---|---|---|
| Emoji in subject | 6% | 25% | 24% of niche |
| Personalization | 6% | 29% | 21% of niche |
| Median subject length | 43 chars | 39 chars | 10% longer |
| Median body length | 219 words | 334 words | 34% shorter |
Benchmarks computed from 1,647 emails across 84 Mental Health & Wellbeing brands in the BadRep vault.
What Relatable does on repeat.
Most-used email types
- 01Educational / Tips47%
- 02Onboarding18%
- 03Newsletter18%
- 04Welcome12%
- 05Storytelling6%
Most-used hook types
- 01Question35%
- 02Problem18%
- 03Bold Claim18%
- 04Story12%
- 05Direct Offer6%
The last 6 months of Relatable.
Latest send tracked: 6 days ago. Peak month was May 26 with 6 emails.
16 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
Relatable email FAQ.
What email platform (ESP) does Relatable use?
How often does Relatable send marketing emails?
What types of emails does Relatable send?
What hook types does Relatable use to open emails?
How long are Relatable's subject lines?
Does Relatable personalize its marketing emails?
What offers does Relatable run in email?
What category is Relatable in?
Where do these Relatable email examples come from?
Stop screenshotting Relatable emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free