How Chris Riley Medium writes email.
92 emails classified across 3 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Chris Riley Medium is one of 973 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 92 emails from Chris Riley Medium since May 2026, sent at a cadence of roughly 30.7/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 5.6× more often than the median brand BadRep tracks (30.7 vs 5.5 emails/month).
- Personalizes ~1.9× more than the median brand (25% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Promotional is the dominant program — 85% of all sends (78 of 92 emails).
- Hook of choice: "Bold Claim" — opens 28% of sends.
- Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 47% of emails carry an offer, with "$ Off" the most common format.
How Chris Riley Medium stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, Chris Riley Medium runs a more broadcast style than peers (25% personalized vs 42%), and writes longer-form emails than most peers (3134 words vs 252).
| Metric | Chris Riley Medium | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 12% | 24% | 50% of niche |
| Personalization | 25% | 42% | 60% of niche |
| Median subject length | 28 chars | 43 chars | 35% shorter |
| Median body length | 3134 words | 252 words | 1144% longer |
Benchmarks computed from 3,808 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What Chris Riley Medium does on repeat.
Most-used email types
- 01Promotional85%
- 02Transactional9%
- 03Product Launch3%
- 04Educational / Tips1%
- 05Re-engagement1%
Most-used hook types
- 01Bold Claim28%
- 02Problem21%
- 03Story16%
- 04Direct Offer14%
- 05Question13%
The last 6 months of Chris Riley Medium.
Latest send tracked: 21 days ago. Peak month was Jun 26 with 44 emails.
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