How Spirio writes email.
97 emails classified across 14 months, all sent through Customer.io. Tracked since Aug 2024. Every hook, framework, offer type and CTA — on the record.
Spirio is one of 973 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 97 emails from Spirio since August 2024, sent at a cadence of roughly 6.9/month through Customer.io. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 6.9 emails/month over 14 tracked months.
- Personalizes 4.8× more than the median brand (62% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 12% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 52% of all sends (50 of 97 emails).
- Hook of choice: "Bold Claim" — opens 32% of sends.
- Subject lines average 37 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 88% of emails carry an offer, with "% Off" the most common format.
How Spirio stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, Spirio personalizes more than the median (62% vs 42%), and writes far shorter emails than the norm (161 words vs 252).
| Metric | Spirio | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 14% | 24% | 58% of niche |
| Personalization | 62% | 42% | 1.5× niche |
| Median subject length | 36 chars | 43 chars | 16% shorter |
| Median body length | 161 words | 252 words | 36% shorter |
Benchmarks computed from 3,808 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What Spirio does on repeat.
Most-used email types
- 01Promotional52%
- 02Win-back16%
- 03Abandoned Cart8%
- 04Onboarding4%
- 05Upsell / Cross-sell4%
Most-used hook types
- 01Bold Claim32%
- 02Problem26%
- 03Direct Offer19%
- 04Question14%
- 05Story6%
The last 6 months of Spirio.
Latest send tracked: 28 days ago. Peak month was Jul 26 with 14 emails.
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Spirio email FAQ.
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