How Bad Astrologer writes email.
63 emails classified across 3 months, all sent through Mandrill. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Bad Astrologer is one of 576 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 63 emails from Bad Astrologer since May 2026, sent at a cadence of roughly 21/month through Mandrill. Their program leans on Newsletter sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.5× more often than the median brand BadRep tracks (21 vs 6 emails/month).
- Newsletter is the dominant program — 100% of all sends (63 of 63 emails).
- Hook of choice: "Story" — opens 63% of sends.
- Subject lines average 24 characters, tight — most readers see the whole thing in any inbox.
- Latest send tracked: yesterday — Bad Astrologer is currently active.
What Bad Astrologer does on repeat.
Most-used email types
- 01Newsletter100%
Most-used hook types
- 01Story63%
- 02Problem14%
- 03Bold Claim8%
- 04Question6%
- 05Quote5%
The last 6 months of Bad Astrologer.
Latest send tracked: yesterday. Peak month was Jun 26 with 30 emails.
62 more emails inside. All searchable.
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Bad Astrologer email FAQ.
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