How Bad Astrologer writes email.
68 emails classified across 3 months, all sent through Mandrill. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Bad Astrologer is one of 973 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 68 emails from Bad Astrologer since May 2026, sent at a cadence of roughly 22.7/month through Mandrill. Their program leans on Newsletter sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 4.1× more often than the median brand BadRep tracks (22.7 vs 5.5 emails/month).
- Newsletter is the dominant program — 100% of all sends (68 of 68 emails).
- Hook of choice: "Story" — opens 63% of sends.
- Subject lines average 24 characters, tight — most readers see the whole thing in any inbox.
How Bad Astrologer stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, Bad Astrologer keeps subject lines plainer than the field (0% carry an emoji vs 24%), and runs a more broadcast style than peers (3% personalized vs 42%).
| Metric | Bad Astrologer | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 24% | 0% of niche |
| Personalization | 3% | 42% | 7% of niche |
| Median subject length | 24 chars | 43 chars | 44% shorter |
| Median body length | 193 words | 252 words | 23% shorter |
Benchmarks computed from 3,808 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What Bad Astrologer does on repeat.
Most-used email types
- 01Newsletter100%
Most-used hook types
- 01Story63%
- 02Problem13%
- 03Bold Claim9%
- 04Question6%
- 05Quote4%
The last 6 months of Bad Astrologer.
Latest send tracked: 20 days ago. Peak month was Jul 26 with 31 emails.
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