BADREP / MOONGRADE EMAILS

How Moongrade writes email.

40 emails classified across 3 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

AI Tools & CompanionsDating & RelationshipsSpirituality & Astrology

Moongrade is one of 576 brands tracked in the BadRep vault, classified under AI Tools & Companions + Dating & Relationships. We've indexed 40 emails from Moongrade since May 2026, sent at a cadence of roughly 13.3/month through Klaviyo. Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends 2.2× more often than the median brand BadRep tracks (13.3 vs 6 emails/month).
  • Animated GIFs in 53% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 38% of all sends (15 of 40 emails).
  • Hook of choice: "Problem" — opens 48% of sends.
  • Subject lines average 47 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 2 days ago — Moongrade is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Moongrade email: O teu plano Moongrade vai ser eliminado esta noiteOpen in the Vault →
July 22, 2026Win-back

O teu plano Moongrade vai ser eliminado esta noite

HookProblem
FrameworkPAS
Funnel stageRetention
AwarenessProduct-aware
Offer% Off
Words172
CTAs1
Primary CTARecupera já os teus 51 % para desbloqueares 35 % extra
Psych triggers:
Loss AversionUrgencyScarcityFOMO
Takeaway

Win-back email threatening deletion of astrology app account unless user reactivates and takes advantage of a stacked discount offer (51% + 35% extra).

● THE PATTERNS

What Moongrade does on repeat.

13.3
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
18%
with emoji 📨
avg subject: 47 chars
53%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional38%
  2. 02Win-back30%
  3. 03Abandoned Cart30%
  4. 04Upsell / Cross-sell3%

Most-used hook types

  1. 01Problem48%
  2. 02Bold Claim33%
  3. 03Curiosity8%
  4. 04Question5%
  5. 05Story3%
● SEND CADENCE

The last 6 months of Moongrade.

Latest send tracked: 2 days ago. Peak month was Jul 26 with 18 emails.

0
Feb 26
0
Mar 26
0
Apr 26
12
May 26
10
Jun 26
18
Jul 26
● THE REST OF THE STASH

39 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 21·Promotional
Venda Exclusiva por Convite: 51 % + 30 % de desconto
Jul 20·Win-back
Conta sinalizada como inativa – o ficheiro fecha esta noite
Jul 19·Promotional
Olha, a tua conta #MON3DO9E entrou na fila prioritária
Jul 17·Win-back
O teu plano Moongrade vai ser apagado esta noite
Jul 16·Promotional
O teu desconto Moongrade ainda continua ativo
Jul 15·Win-back
Conta inativa — o processo encerra esta noite
Jul 14·Promotional
A tua conta #MOM09ENZ entrou numa fila de alta prioridade
Jul 13·Upsell / Cross-sell
Não vais acreditar, mas o teu desconto Moongrade ainda está ativo
Jul 12·Win-back
O teu plano Moongrade vai ser eliminado hoje à noite
Jul 11·Promotional
O teu desconto Moongrade ainda está ativo
Jul 10·Promotional
A tua conta #MO8RXC0X entrou na lista prioritária
Jul 9·Promotional
Ainda não reclamaste o teu cupão da Promoção Flash de Verão
Unlock 27+ more Moongrade emails →
● COMMONLY ASKED

Moongrade email FAQ.

What email platform (ESP) does Moongrade use?
Moongrade sends through Klaviyo, based on 40 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Moongrade send marketing emails?
Moongrade sends roughly 13.3 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was July 2026 with 18 emails.
What types of emails does Moongrade send?
Moongrade's most-used email programs are Promotional (38%), Win-back (30%), Abandoned Cart (30%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does Moongrade use to open emails?
Top three hook types in Moongrade's subject-line + opener combinations: Problem (48%), Bold Claim (33%), Curiosity (8%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Moongrade's subject lines?
Average subject-line length for Moongrade is 47 characters across 40 emails. 18% include at least one emoji.
What offers does Moongrade run in email?
100% of Moongrade's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Moongrade in?
BadRep classifies Moongrade under AI Tools & Companions and Dating & Relationships and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Moongrade email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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