How Moongrade writes email.
45 emails classified across 3 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Moongrade is one of 928 brands tracked in the BadRep vault, classified under AI Tools & Companions + Beauty & Style. We've indexed 45 emails from Moongrade since May 2026, sent at a cadence of roughly 15/month through Klaviyo. Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.1× more often than the median brand BadRep tracks (15 vs 4.9 emails/month).
- Animated GIFs in 58% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 38% of all sends (17 of 45 emails).
- Hook of choice: "Problem" — opens 49% of sends.
- Subject lines average 48 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
How Moongrade stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, Moongrade runs a more broadcast style than peers (0% personalized vs 43%), and writes far shorter emails than the norm (177 words vs 252).
| Metric | Moongrade | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 16% | 24% | 67% of niche |
| Personalization | 0% | 43% | 0% of niche |
| Median subject length | 48 chars | 43 chars | 12% longer |
| Median body length | 177 words | 252 words | 30% shorter |
Benchmarks computed from 3,649 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What Moongrade does on repeat.
Most-used email types
- 01Promotional38%
- 02Win-back31%
- 03Abandoned Cart29%
- 04Upsell / Cross-sell2%
Most-used hook types
- 01Problem49%
- 02Bold Claim31%
- 03Curiosity7%
- 04Question4%
- 05Direct Offer4%
The last 6 months of Moongrade.
Latest send tracked: 13 days ago. Peak month was Jul 26 with 23 emails.
44 more emails inside. All searchable.
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Moongrade email FAQ.
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