BADREP / MOONGRADE EMAILS

How Moongrade writes email.

17 emails classified across 2 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Dating & RelationshipsSpirituality & Astrology

Moongrade is one of 467 brands tracked in the BadRep vault, classified under Dating & Relationships + Spirituality & Astrology. We've indexed 17 emails from Moongrade since May 2026, sent at a cadence of roughly 8.5/month through Klaviyo. Their program leans on Abandoned Cart sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends ~1.7× more often than the median brand BadRep tracks (8.5 vs 5 emails/month).
  • Abandoned Cart is the dominant program — 65% of all sends (11 of 17 emails).
  • Hook of choice: "Problem" — opens 41% of sends.
  • Subject lines average 45 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 41% include one, vs catalog median of 10%.
  • Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 5 days ago — Moongrade is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Moongrade email: Teu plano #MG742J0 será excluído em 24 horasOpen in the Vault →
June 4, 2026Win-back

Teu plano #MG742J0 será excluído em 24 horas

HookProblem
FrameworkPAS
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words157
CTAs1
Primary CTAAtiva teu plano personalizado aqui
Psych triggers:
UrgencyLoss AversionFOMOScarcity
Takeaway

Moongrade urgently notifies a user that their personalized astrology compatibility report will be deleted in 24 hours unless activated, offering an increased discount as incentive.

● THE PATTERNS

What Moongrade does on repeat.

8.5
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
41%
with emoji 📨
avg subject: 45 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Abandoned Cart65%
  2. 02Promotional24%
  3. 03Win-back12%

Most-used hook types

  1. 01Problem41%
  2. 02Curiosity18%
  3. 03Bold Claim12%
  4. 04Question12%
  5. 05Direct Offer6%
● SEND CADENCE

The last 6 months of Moongrade.

Latest send tracked: 5 days ago. Peak month was May 26 with 12 emails.

0
Jan 26
0
Feb 26
0
Mar 26
0
Apr 26
12
May 26
5
Jun 26
● THE REST OF THE STASH

16 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 3·Promotional
re: Acabei de revisar teu mapa astral… uau.
Jun 2·Abandoned Cart
🔮 Seu mapa havia sido arquivado — até que ISSO apareceu
Jun 1·Abandoned Cart
💔 Só mais uma coisa antes de deixarmos seu mapa ir...
Jun 1·Win-back
[ÚLTIMO AVISO] O plano será excluído...
May 31·Abandoned Cart
Uma leitura mudou tudo pra mim…
May 31·Promotional
Seu 80% OFF termina em poucas horas
May 30·Abandoned Cart
Seu mapa mostra que uma janela de transformação está se abrindo em breve ✨
May 30·Promotional
re: Algo mágico te espera 🌙
May 30·Abandoned Cart
É por isso que você continua afastando quem ama 💔
May 29·Abandoned Cart
Sua leitura #MG7291 será excluída.
May 29·Abandoned Cart
Dei outra olhada no seu mapa. Você PRECISA ler isso.
May 28·Promotional
Seu plano personalizado #MG1285214 está pronto.
Unlock 4+ more Moongrade emails →
● COMMONLY ASKED

Moongrade email FAQ.

What email platform (ESP) does Moongrade use?
Moongrade sends through Klaviyo, based on 17 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Moongrade send marketing emails?
Moongrade sends roughly 8.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 12 emails.
What types of emails does Moongrade send?
Moongrade's most-used email programs are Abandoned Cart (65%), Promotional (24%), Win-back (12%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Moongrade use to open emails?
Top three hook types in Moongrade's subject-line + opener combinations: Problem (41%), Curiosity (18%), Bold Claim (12%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Moongrade's subject lines?
Average subject-line length for Moongrade is 45 characters across 17 emails. 41% include at least one emoji.
What offers does Moongrade run in email?
100% of Moongrade's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Moongrade in?
BadRep classifies Moongrade under Dating & Relationships and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Moongrade email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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