Dating & Relationships is one of the most-tracked niches in the BadRep vault — 37 brands sending 632 emails at an average of 1.3/month per brand. The dominant ESP in this niche is ActiveCampaign. Dating & Relationships marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Dating & Relationships brands do on repeat.
1.3
emails/mo per brand
Across 37 brands
41%
personalized
merge tags + dynamic blocks
30%
with emoji 📨
in the subject line
18%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional48%
- 02Educational / Tips23%
- 03Re-engagement5%
- 04Upsell / Cross-sell5%
- 05Newsletter4%
Most-used hook types
- 01Bold Claim35%
- 02Problem20%
- 03Question15%
- 04Curiosity11%
- 05Story8%
● THE BRANDS
37 brands writing Dating & Relationships emails.
Romance Secrets
114 emails →
Seduction Mastery
113 emails →
Wing Girl Method
92 emails →
MeetMyAge
79 emails →
Flirtist
57 emails →
The Game
29 emails →
Zodiac Love Letters
24 emails →
Love At First Fight
22 emails →
Moongrade
18 emails →
Relatio
13 emails →
The Wing Girl Method
13 emails →
Marni
8 emails →
Groups For Men
7 emails →
Corporate Men
6 emails →
Mama Raluca
5 emails →
Candy AI
4 emails →
Regain
3 emails →
BetterLove
3 emails →
Your Match
2 emails →
Flure
2 emails →
Taramatie Lachmenar
2 emails →
Love Unlocked
1 emails →
femtasy
1 emails →
Dan Candell
1 emails →
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