BADREP / NICHES / DATING & RELATIONSHIPS

Email examples from Dating & Relationships brands.

37 brands, 632 emails analyzed across 13 months. Every hook, framework, offer type and CTA — on the record.

Dating & Relationships is one of the most-tracked niches in the BadRep vault — 37 brands sending 632 emails at an average of 1.3/month per brand. The dominant ESP in this niche is ActiveCampaign. Dating & Relationships marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

THE NICHE PATTERNS

What Dating & Relationships brands do on repeat.

1.3
emails/mo per brand
Across 37 brands
41%
personalized
merge tags + dynamic blocks
30%
with emoji 📨
in the subject line
18%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional48%
  2. 02Educational / Tips23%
  3. 03Re-engagement5%
  4. 04Upsell / Cross-sell5%
  5. 05Newsletter4%

Most-used hook types

  1. 01Bold Claim35%
  2. 02Problem20%
  3. 03Question15%
  4. 04Curiosity11%
  5. 05Story8%

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