BADREP / NICHES / DATING & RELATIONSHIPS

Email examples from Dating & Relationships brands.

22 brands, 969 emails analyzed across 14 months. Every hook, framework, offer type and CTA — on the record.

Dating & Relationships is one of the most-tracked niches in the BadRep vault — 22 brands sending 969 emails at an average of 3.1/month per brand. The dominant ESP in this niche is GetResponse. Dating & Relationships marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.

● THE NICHE PATTERNS

What Dating & Relationships brands do on repeat.

3.1

emails/mo per brand

Across 22 brands

44%

personalized

merge tags + dynamic blocks

26%

with emoji 📨

in the subject line

17%

with animated GIFs

motion in the inbox

Most-used email types

01Promotional39%
02Educational / Tips33%
03Newsletter5%
04Product Launch4%
05Re-engagement3%

Most-used hook types

01Bold Claim31%
02Problem20%
03Curiosity16%
04Question15%
05Story9%

● DATING & RELATIONSHIPS EMAIL BENCHMARKS

Email marketing benchmarks for Dating & Relationships.

Median and average figures across 1,032 emails from 33 Dating & Relationships brands tracked in the BadRep vault — a reference point for how dating & relationships brands actually write, format, and structure their marketing emails.