Dating & Relationships is one of the most-tracked niches in the BadRep vault — 30 brands sending 275 emails at an average of 0.7/month per brand. The dominant ESP in this niche is Mailjet. Dating & Relationships marketers lean on Promotional sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Dating & Relationships brands do on repeat.
0.7
emails/mo per brand
Across 30 brands
23%
personalized
merge tags + dynamic blocks
36%
with emoji 📨
in the subject line
33%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional36%
- 02Upsell / Cross-sell12%
- 03Educational / Tips11%
- 04Re-engagement9%
- 05Abandoned Cart5%
Most-used hook types
- 01Bold Claim38%
- 02Problem18%
- 03Direct Offer11%
- 04Question11%
- 05Curiosity8%
● THE BRANDS
30 brands writing Dating & Relationships emails.
MeetMyAge
79 emails →
Flirtist
36 emails →
Muses Academy
30 emails →
Seduction Mastery
20 emails →
Hint App
17 emails →
femtasy
16 emails →
Relatio
10 emails →
Wing Girl Method
10 emails →
The Game
8 emails →
Connecting
6 emails →
Mark Manson
4 emails →
DailyOM
4 emails →
Mitesh Khatri Training LLP
4 emails →
Relatable
4 emails →
The Wing Girl Method
4 emails →
AddMile
3 emails →
SmartyMe
3 emails →
Crosswalk Daily Update
3 emails →
Parents Are Human
2 emails →
Платформа pleso
2 emails →
Simple
1 emails →
OnlyFans
1 emails →
Dimensional
1 emails →
HerMessage
1 emails →
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