BADREP / REGAIN EMAILS

How Regain writes email.

12 emails classified across 3 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Dating & RelationshipsMental Health & Wellbeing

Regain is one of 973 brands tracked in the BadRep vault, classified under Dating & Relationships + Mental Health & Wellbeing. We've indexed 12 emails from Regain since May 2026, sent at a cadence of roughly 4/month through Mailgun. Their program leans on Win-back sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 4 emails/month over 3 tracked months.
  • Personalizes 7.1× more than the median brand (92% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Win-back is the dominant program — 33% of all sends (4 of 12 emails).
  • Hook of choice: "Direct Offer" — opens 42% of sends.
  • Subject lines average 24 characters, tight — most readers see the whole thing in any inbox.
  • Latest send tracked: 2 days ago — Regain is currently active.
● VS THE DATING & RELATIONSHIPS BENCHMARK

How Regain stacks up in Dating & Relationships.

Against the Dating & Relationships field, Regain keeps subject lines plainer than the field (0% carry an emoji vs 25%), and personalizes more than the median (92% vs 44%).

MetricRegainDating & Relationships medianRead
Emoji in subject0%25%0% of niche
Personalization92%44%2.1× niche
Median subject length17 chars38 chars55% shorter
Median body length170 words274 words38% shorter

Benchmarks computed from 1,032 emails across 33 Dating & Relationships brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Regain email: Hey, can I help?Open in the Vault →
August 16, 2026Abandoned Cart

Hey, can I help?

HookProblem
FrameworkBAB
Funnel stageBOFU
AwarenessProduct-aware
Words207
CTAs2
Primary CTAClick here to get the discounted price and start therapy.
Psych triggers:
UrgencyLoss AversionPersonalization
Takeaway

A re-engagement email from Regain's success team checking in on a user who matched with a therapist but hasn't started, offering a discounted rate to convert them.

● THE PATTERNS

What Regain does on repeat.

4
emails/mo
3 active months
92%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 24 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Win-back33%
  2. 02Transactional33%
  3. 03Re-engagement17%
  4. 04Onboarding8%
  5. 05Abandoned Cart8%

Most-used hook types

  1. 01Direct Offer42%
  2. 02Problem33%
  3. 03Bold Claim17%
  4. 04Question8%
● SEND CADENCE

The last 6 months of Regain.

Latest send tracked: 2 days ago. Peak month was May 26 with 9 emails.

0
Mar 26
0
Apr 26
9
May 26
1
Jun 26
0
Jul 26
2
Aug 26
● THE REST OF THE STASH

11 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 13·Win-back
A quick note
Jun 3·Onboarding
A quick update
May 30·Re-engagement
This link expires tonight
May 29·Re-engagement
Final reminder
Unlock 7+ more Regain emails →
● COMMONLY ASKED

Regain email FAQ.

What email platform (ESP) does Regain use?
Regain sends through Mailgun, based on 12 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Regain send marketing emails?
Regain sends roughly 4 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was May 2026 with 9 emails.
What types of emails does Regain send?
Regain's most-used email programs are Win-back (33%), Transactional (33%), Re-engagement (17%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Regain use to open emails?
Top three hook types in Regain's subject-line + opener combinations: Direct Offer (42%), Problem (33%), Bold Claim (17%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Regain's subject lines?
Average subject-line length for Regain is 24 characters across 12 emails. Plain-text subject lines throughout — no emoji.
Does Regain personalize its marketing emails?
92% of Regain's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Regain run in email?
17% of Regain's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Regain in?
BadRep classifies Regain under Dating & Relationships and Mental Health & Wellbeing. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Regain email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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