How Sanctuary writes email.
28 emails classified across 3 months, all sent through Braze. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Sanctuary is one of 617 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 28 emails from Sanctuary since May 2026, sent at a cadence of roughly 9.3/month through Braze. Their program leans on Newsletter sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.6× more often than the median brand BadRep tracks (9.3 vs 6 emails/month).
- Newsletter is the dominant program — 82% of all sends (23 of 28 emails).
- Hook of choice: "Bold Claim" — opens 46% of sends.
- Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 89% include one, vs catalog median of 13%.
- Latest send tracked: 2 days ago — Sanctuary is currently active.
What Sanctuary does on repeat.
Most-used email types
- 01Newsletter82%
- 02Promotional11%
- 03Welcome4%
- 04Product Launch4%
Most-used hook types
- 01Bold Claim46%
- 02Question18%
- 03Curiosity14%
- 04Pattern Interrupt7%
- 05Story4%
The last 6 months of Sanctuary.
Latest send tracked: 2 days ago. Peak month was Jun 26 with 11 emails.
27 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
Sanctuary email FAQ.
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