How California Psychics writes email.
18 emails classified across 2 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
California Psychics is one of 467 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 18 emails from California Psychics since May 2026, sent at a cadence of roughly 9/month through Mailgun. Their program leans on Newsletter sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.8× more often than the median brand BadRep tracks (9 vs 5 emails/month).
- Newsletter is the dominant program — 67% of all sends (12 of 18 emails).
- Hook of choice: "Direct Offer" — opens 28% of sends.
- Subject lines average 26 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 33% include one, vs catalog median of 10%.
- Promotionally heavy: 33% of emails carry an offer, with "$ Off" the most common format.
- Latest send tracked: yesterday — California Psychics is currently active.
What California Psychics does on repeat.
Most-used email types
- 01Newsletter67%
- 02Welcome11%
- 03Win-back11%
- 04Promotional6%
- 05Re-engagement6%
Most-used hook types
- 01Direct Offer28%
- 02Problem22%
- 03Curiosity22%
- 04Question11%
- 05Story6%
The last 6 months of California Psychics.
Latest send tracked: yesterday. Peak month was May 26 with 12 emails.
17 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
California Psychics email FAQ.
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