How Sahil Bloom writes email.
177 emails classified across 14 months, all sent through Kit (ConvertKit). Tracked since Jul 2025. Every hook, framework, offer type and CTA — on the record.
Sahil Bloom is one of 928 brands tracked in the BadRep vault, classified under Creator Economy & Media. We've indexed 177 emails from Sahil Bloom since July 2025, sent at a cadence of roughly 12.6/month through Kit (ConvertKit). Their program leans on Newsletter sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.6× more often than the median brand BadRep tracks (12.6 vs 4.9 emails/month).
- Personalizes 6.7× more than the median brand (94% vs 14% — merge tags, dynamic blocks, you-the-subscriber language).
- Newsletter is the dominant program — 98% of all sends (174 of 177 emails).
- Hook of choice: "Story" — opens 45% of sends.
- Subject lines average 41 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 55% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 3 days ago — Sahil Bloom is currently active.
How Sahil Bloom stacks up in Creator Economy & Media.
Against the Creator Economy & Media field, Sahil Bloom personalizes more than the median (94% vs 47%), and writes longer-form emails than most peers (996 words vs 651).
| Metric | Sahil Bloom | Creator Economy & Media median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 14% | 0% of niche |
| Personalization | 94% | 47% | 2.0× niche |
| Median subject length | 42 chars | 41 chars | ≈ niche |
| Median body length | 996 words | 651 words | 53% longer |
Benchmarks computed from 1,615 emails across 135 Creator Economy & Media brands in the BadRep vault.
What Sahil Bloom does on repeat.
Most-used email types
- 01Newsletter98%
- 02Product Launch1%
- 03Welcome1%
Most-used hook types
- 01Story45%
- 02Bold Claim21%
- 03Curiosity14%
- 04Question11%
- 05Quote3%
The last 6 months of Sahil Bloom.
Latest send tracked: 3 days ago. Peak month was Jan 26 with 18 emails.
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