How M.A.D Skincare writes email.
21 emails classified across 5 months, all sent through Mailgun. Tracked since Mar 2026. Every hook, framework, offer type and CTA — on the record.
M.A.D Skincare is one of 549 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 21 emails from M.A.D Skincare since March 2026, sent at a cadence of roughly 4.2/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 4.2 emails/month over 5 tracked months.
- Promotional is the dominant program — 100% of all sends (21 of 21 emails).
- Hook of choice: "Bold Claim" — opens 57% of sends.
- Subject lines average 41 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 62% include one, vs catalog median of 11%.
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: today — M.A.D Skincare is currently active.
What M.A.D Skincare does on repeat.
Most-used email types
- 01Promotional100%
Most-used hook types
- 01Bold Claim57%
- 02Direct Offer38%
- 03Curiosity5%
The last 6 months of M.A.D Skincare.
Latest send tracked: today. Peak month was May 26 with 7 emails.
20 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
M.A.D Skincare email FAQ.
What email platform (ESP) does M.A.D Skincare use?
How often does M.A.D Skincare send marketing emails?
What types of emails does M.A.D Skincare send?
What hook types does M.A.D Skincare use to open emails?
How long are M.A.D Skincare's subject lines?
What offers does M.A.D Skincare run in email?
What category is M.A.D Skincare in?
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