How M.A.D Skincare writes email.
13 emails classified across 3 months, all sent through Mailgun. Tracked since Mar 2026. Every hook, framework, offer type and CTA — on the record.
M.A.D Skincare is one of 339 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 13 emails from M.A.D Skincare since March 2026, sent at a cadence of roughly 4.3/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 4.3 emails/month over 3 tracked months.
- Promotional is the dominant program — 100% of all sends (13 of 13 emails).
- Hook of choice: "Bold Claim" — opens 54% of sends.
- Subject lines average 43 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 54% include one, vs catalog median of 7%.
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 5 days ago — M.A.D Skincare is currently active.
● THE PATTERNS
What M.A.D Skincare does on repeat.
4.3
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
54%
with emoji 📨
avg subject: 43 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional100%
Most-used hook types
- 01Bold Claim54%
- 02Direct Offer38%
- 03Curiosity8%
● SEND CADENCE
The last 6 months of M.A.D Skincare.
Latest send tracked: 5 days ago. Peak month was Apr 26 with 5 emails.
● COMMONLY ASKED
M.A.D Skincare email FAQ.
What email platform (ESP) does M.A.D Skincare use?
M.A.D Skincare sends through Mailgun, based on 13 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does M.A.D Skincare send marketing emails?
M.A.D Skincare sends roughly 4.3 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was April 2026 with 5 emails.
What types of emails does M.A.D Skincare send?
M.A.D Skincare's most-used email programs are Promotional (100%). The full classification covers 1 distinct email types across BadRep's taxonomy.
What hook types does M.A.D Skincare use to open emails?
Top three hook types in M.A.D Skincare's subject-line + opener combinations: Bold Claim (54%), Direct Offer (38%), Curiosity (8%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are M.A.D Skincare's subject lines?
Average subject-line length for M.A.D Skincare is 43 characters across 13 emails. 54% include at least one emoji.
What offers does M.A.D Skincare run in email?
100% of M.A.D Skincare's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is M.A.D Skincare in?
BadRep classifies M.A.D Skincare under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these M.A.D Skincare email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
Stop screenshotting M.A.D Skincare emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Get the Vault — $19/mo