How M.A.D Skincare writes email.
29 emails classified across 6 months, all sent through Mailgun. Tracked since Mar 2026. Every hook, framework, offer type and CTA — on the record.
M.A.D Skincare is one of 973 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 29 emails from M.A.D Skincare since March 2026, sent at a cadence of roughly 4.8/month through Mailgun. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 4.8 emails/month over 6 tracked months.
- Promotional is the dominant program — 93% of all sends (27 of 29 emails).
- Hook of choice: "Bold Claim" — opens 69% of sends.
- Subject lines average 43 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 59% include one, vs catalog median of 8%.
- Promotionally heavy: 90% of emails carry an offer, with "% Off" the most common format.
How M.A.D Skincare stacks up in Beauty & Style.
Against the Beauty & Style field, M.A.D Skincare leans far harder on emoji subject lines than peers (59% vs a 22% norm), and runs a more broadcast style than peers (0% personalized vs 19%).
| Metric | M.A.D Skincare | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 59% | 22% | 2.7× niche |
| Personalization | 0% | 19% | 0% of niche |
| Median subject length | 42 chars | 34 chars | 24% longer |
| Median body length | 94 words | 174 words | 46% shorter |
Benchmarks computed from 2,202 emails across 104 Beauty & Style brands in the BadRep vault.
What M.A.D Skincare does on repeat.
Most-used email types
- 01Promotional93%
- 02Product Launch3%
- 03Seasonal / Holiday3%
Most-used hook types
- 01Bold Claim69%
- 02Direct Offer28%
- 03Curiosity3%
The last 6 months of M.A.D Skincare.
Latest send tracked: 11 days ago. Peak month was Jul 26 with 7 emails.
28 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
M.A.D Skincare email FAQ.
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What offers does M.A.D Skincare run in email?
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