How Wishi writes email.
157 emails classified across 9 months, all sent through Klaviyo. Tracked since Dec 2025. Every hook, framework, offer type and CTA — on the record.
Wishi is one of 928 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 157 emails from Wishi since December 2025, sent at a cadence of roughly 17.4/month through Klaviyo. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.6× more often than the median brand BadRep tracks (17.4 vs 4.9 emails/month).
- Animated GIFs in 36% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 76% of all sends (119 of 157 emails).
- Hook of choice: "Direct Offer" — opens 50% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: 3 days ago — Wishi is currently active.
How Wishi stacks up in Beauty & Style.
Against the Beauty & Style field, Wishi keeps subject lines plainer than the field (3% carry an emoji vs 21%), and runs a more broadcast style than peers (1% personalized vs 20%).
| Metric | Wishi | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 3% | 21% | 14% of niche |
| Personalization | 1% | 20% | 5% of niche |
| Median subject length | 31 chars | 35 chars | 11% shorter |
| Median body length | 39 words | 168 words | 77% shorter |
Benchmarks computed from 2,010 emails across 104 Beauty & Style brands in the BadRep vault.
What Wishi does on repeat.
Most-used email types
- 01Promotional76%
- 02Seasonal / Holiday6%
- 03Product Launch4%
- 04Newsletter4%
- 05Onboarding3%
Most-used hook types
- 01Direct Offer50%
- 02Bold Claim28%
- 03Question6%
- 04Problem6%
- 05Curiosity4%
The last 6 months of Wishi.
Latest send tracked: 3 days ago. Peak month was Jun 26 with 27 emails.
156 more emails inside. All searchable.
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Wishi email FAQ.
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