How Wishi writes email.
161 emails classified across 9 months, all sent through Klaviyo. Tracked since Dec 2025. Every hook, framework, offer type and CTA — on the record.
Wishi is one of 973 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 161 emails from Wishi since December 2025, sent at a cadence of roughly 17.9/month through Klaviyo. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.3× more often than the median brand BadRep tracks (17.9 vs 5.5 emails/month).
- Animated GIFs in 35% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 76% of all sends (123 of 161 emails).
- Hook of choice: "Direct Offer" — opens 49% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: 5 days ago — Wishi is currently active.
How Wishi stacks up in Beauty & Style.
Against the Beauty & Style field, Wishi keeps subject lines plainer than the field (2% carry an emoji vs 22%), and runs a more broadcast style than peers (1% personalized vs 19%).
| Metric | Wishi | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 2% | 22% | 9% of niche |
| Personalization | 1% | 19% | 5% of niche |
| Median subject length | 31 chars | 34 chars | ≈ niche |
| Median body length | 39 words | 174 words | 78% shorter |
Benchmarks computed from 2,202 emails across 104 Beauty & Style brands in the BadRep vault.
What Wishi does on repeat.
Most-used email types
- 01Promotional76%
- 02Seasonal / Holiday6%
- 03Product Launch4%
- 04Newsletter4%
- 05Onboarding3%
Most-used hook types
- 01Direct Offer49%
- 02Bold Claim27%
- 03Question7%
- 04Problem6%
- 05Curiosity5%
The last 6 months of Wishi.
Latest send tracked: 5 days ago. Peak month was Jun 26 with 27 emails.
160 more emails inside. All searchable.
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Wishi email FAQ.
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