BADREP / WISHI EMAILS

How Wishi writes email.

99 emails classified across 6 months, all sent through Klaviyo. Tracked since Dec 2025. Every hook, framework, offer type and CTA — on the record.

Beauty & StyleCreator Economy & MediaDating & RelationshipsE-commerce & DTCHome & LifestyleServices & Local

Wishi is one of 339 brands tracked in the BadRep vault, classified under Beauty & Style + Creator Economy & Media. We've indexed 99 emails from Wishi since December 2025, sent at a cadence of roughly 16.5/month through Klaviyo. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends 3.3× more often than the median brand BadRep tracks (16.5 vs 5 emails/month).
  • Animated GIFs in 41% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 80% of all sends (79 of 99 emails).
  • Hook of choice: "Direct Offer" — opens 39% of sends.
  • Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Latest send tracked: yesterday — Wishi is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Wishi email: Your MDW outfits, handledOpen in the Vault →
May 20, 2026Promotional

Your MDW outfits, handled

HookDirect Offer
FrameworkOther
Funnel stageMOFU
AwarenessProduct-aware
Words49
CTAs3
Primary CTABOOK YOUR MDW STYLING SESSION
Psych triggers:
UrgencyExclusivity
Takeaway

Wishi promotes personal styling services for Memorial Day Weekend outfits, offering users options to book a stylist, have them pack outfits, or shop curated MDW looks.

● THE PATTERNS

What Wishi does on repeat.

16.5
emails/mo
6 active months
1%
personalized
merge tags + dynamic content
4%
with emoji 📨
avg subject: 32 chars
41%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional80%
  2. 02Seasonal / Holiday7%
  3. 03Newsletter4%
  4. 04Welcome4%
  5. 05Onboarding2%

Most-used hook types

  1. 01Direct Offer39%
  2. 02Bold Claim34%
  3. 03Problem9%
  4. 04Curiosity6%
  5. 05Question4%
● SEND CADENCE

The last 6 months of Wishi.

Latest send tracked: yesterday. Peak month was Mar 26 with 21 emails.

12
Dec 25
13
Jan 26
18
Feb 26
21
Mar 26
21
Apr 26
14
May 26
● THE REST OF THE STASH

98 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

May 19·Promotional
Your MDW outfits, handled
May 18·Seasonal / Holiday
Get Styled for Memorial Day Weekend
May 18·Seasonal / Holiday
Get Styled for Memorial Day Weekend
May 14·Promotional
The gift she’ll actually use
May 13·Promotional
The gift she’ll actually use
May 11·Promotional
The gift she’ll actually use
May 9·Promotional
The gift she’ll actually use
May 7·Newsletter
Layered Right, May Edition
May 6·Newsletter
Layered Right, May Edition
May 4·Promotional
Start with the top.
May 3·Promotional
Start with the top.
May 1·Promotional
Hello May. Get dressed for it.
Unlock 86+ more Wishi emails →
● COMMONLY ASKED

Wishi email FAQ.

What email platform (ESP) does Wishi use?
Wishi sends through Klaviyo, based on 99 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Wishi send marketing emails?
Wishi sends roughly 16.5 marketing emails per month, averaged across 6 months of tracked activity. Peak send month was March 2026 with 21 emails.
What types of emails does Wishi send?
Wishi's most-used email programs are Promotional (80%), Seasonal / Holiday (7%), Newsletter (4%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Wishi use to open emails?
Top three hook types in Wishi's subject-line + opener combinations: Direct Offer (39%), Bold Claim (34%), Problem (9%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Wishi's subject lines?
Average subject-line length for Wishi is 32 characters across 99 emails. 4% include at least one emoji.
Does Wishi personalize its marketing emails?
1% of Wishi's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Wishi run in email?
11% of Wishi's tracked emails carry a promotional offer. The most-used offer format is "Free Trial".
What category is Wishi in?
BadRep classifies Wishi under Beauty & Style and Creator Economy & Media and Dating & Relationships and E-commerce & DTC and Home & Lifestyle and Services & Local. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Wishi email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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