How NUMY writes email.
21 emails classified across 4 months, all sent through Klaviyo. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
NUMY is one of 339 brands tracked in the BadRep vault, classified under E-commerce & DTC + Mental Health & Wellbeing. We've indexed 21 emails from NUMY since February 2026, sent at a cadence of roughly 5.3/month through Klaviyo. Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 5.3 emails/month over 4 tracked months.
- Promotional is the dominant program — 57% of all sends (12 of 21 emails).
- Hook of choice: "Problem" — opens 38% of sends.
- Subject lines average 33 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 43% include one, vs catalog median of 7%.
- Promotionally heavy: 57% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: yesterday — NUMY is currently active.
What NUMY does on repeat.
Most-used email types
- 01Promotional57%
- 02Transactional29%
- 03Seasonal / Holiday10%
- 04Re-engagement5%
Most-used hook types
- 01Problem38%
- 02Bold Claim29%
- 03Direct Offer19%
- 04Question10%
- 05Curiosity5%
The last 6 months of NUMY.
Latest send tracked: yesterday. Peak month was May 26 with 7 emails.
20 more emails inside. All searchable.
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NUMY email FAQ.
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