How info@moerie.com writes email.
32 emails classified across 2 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
info@moerie.com is one of 973 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 32 emails from info@moerie.com since July 2026, sent at a cadence of roughly 16/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.9× more often than the median brand BadRep tracks (16 vs 5.5 emails/month).
- Personalizes ~1.9× more than the median brand (25% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 13% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 56% of all sends (18 of 32 emails).
- Hook of choice: "Bold Claim" — opens 31% of sends.
- Subject lines average 26 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 38% include one, vs catalog median of 8%.
- Promotionally heavy: 75% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — info@moerie.com is currently active.
How info@moerie.com stacks up in Beauty & Style.
Against the Beauty & Style field, info@moerie.com leans far harder on emoji subject lines than peers (38% vs a 22% norm), and writes longer-form emails than most peers (749 words vs 174).
| Metric | info@moerie.com | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 38% | 22% | 1.7× niche |
| Personalization | 25% | 19% | 1.3× niche |
| Median subject length | 25 chars | 34 chars | 26% shorter |
| Median body length | 749 words | 174 words | 330% longer |
Benchmarks computed from 2,202 emails across 104 Beauty & Style brands in the BadRep vault.
What info@moerie.com does on repeat.
Most-used email types
- 01Promotional56%
- 02Win-back19%
- 03Abandoned Cart9%
- 04Re-engagement6%
- 05Welcome3%
Most-used hook types
- 01Bold Claim31%
- 02Question22%
- 03Direct Offer16%
- 04Curiosity13%
- 05Problem9%
The last 6 months of info@moerie.com.
Latest send tracked: 2 days ago. Peak month was Jul 26 with 24 emails.
31 more emails inside. All searchable.
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info@moerie.com email FAQ.
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