How Wantable writes email.
33 emails classified across 2 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Wantable is one of 946 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 33 emails from Wantable since July 2026, sent at a cadence of roughly 16.5/month through Klaviyo. Their program leans on Promotional sends with Pattern Interrupt hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.3× more often than the median brand BadRep tracks (16.5 vs 5 emails/month).
- Animated GIFs in 12% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 55% of all sends (18 of 33 emails).
- Hook of choice: "Pattern Interrupt" — opens 39% of sends.
- Subject lines average 36 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 64% include one, vs catalog median of 8%.
- Promotionally heavy: 52% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: today — Wantable is currently active.
How Wantable stacks up in Beauty & Style.
Against the Beauty & Style field, Wantable leans far harder on emoji subject lines than peers (64% vs a 22% norm), and runs a more broadcast style than peers (0% personalized vs 19%).
| Metric | Wantable | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 64% | 22% | 2.9× niche |
| Personalization | 0% | 19% | 0% of niche |
| Median subject length | 36 chars | 35 chars | ≈ niche |
| Median body length | 1519 words | 171 words | 788% longer |
Benchmarks computed from 2,091 emails across 104 Beauty & Style brands in the BadRep vault.
What Wantable does on repeat.
Most-used email types
- 01Promotional55%
- 02Seasonal / Holiday24%
- 03Abandoned Cart9%
- 04Product Launch3%
- 05Newsletter3%
Most-used hook types
- 01Pattern Interrupt39%
- 02Bold Claim30%
- 03Direct Offer15%
- 04Problem9%
- 05Curiosity3%
The last 6 months of Wantable.
Latest send tracked: today. Peak month was Jul 26 with 17 emails.
32 more emails inside. All searchable.
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Wantable email FAQ.
What email platform (ESP) does Wantable use?
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What types of emails does Wantable send?
What hook types does Wantable use to open emails?
How long are Wantable's subject lines?
What offers does Wantable run in email?
What category is Wantable in?
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