How Wantable writes email.
49 emails classified across 2 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Wantable is one of 998 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 49 emails from Wantable since July 2026, sent at a cadence of roughly 24.5/month through Klaviyo. Their program leans on Promotional sends with Pattern Interrupt hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 4.1× more often than the median brand BadRep tracks (24.5 vs 6 emails/month).
- Animated GIFs in 22% of emails — most brands BadRep tracks send zero (catalog median: 1%).
- Promotional is the dominant program — 55% of all sends (27 of 49 emails).
- Hook of choice: "Pattern Interrupt" — opens 45% of sends.
- Subject lines average 35 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 63% include one, vs catalog median of 8%.
- Promotionally heavy: 39% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 3 days ago — Wantable is currently active.
How Wantable stacks up in Beauty & Style.
Against the Beauty & Style field, Wantable leans far harder on emoji subject lines than peers (63% vs a 23% norm), and runs a more broadcast style than peers (0% personalized vs 18%).
| Metric | Wantable | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 63% | 23% | 2.7× niche |
| Personalization | 0% | 18% | 0% of niche |
| Median subject length | 36 chars | 34 chars | ≈ niche |
| Median body length | 1520 words | 151 words | 907% longer |
Benchmarks computed from 2,385 emails across 106 Beauty & Style brands in the BadRep vault.
What Wantable does on repeat.
Most-used email types
- 01Promotional55%
- 02Seasonal / Holiday27%
- 03Abandoned Cart6%
- 04Product Launch6%
- 05Newsletter2%
Most-used hook types
- 01Pattern Interrupt45%
- 02Bold Claim27%
- 03Direct Offer16%
- 04Problem6%
- 05Question2%
The last 6 months of Wantable.
Latest send tracked: 3 days ago. Peak month was Aug 26 with 32 emails.
48 more emails inside. All searchable.
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Wantable email FAQ.
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What types of emails does Wantable send?
What hook types does Wantable use to open emails?
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What offers does Wantable run in email?
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