How Bioma writes email.
98 emails classified across 4 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Bioma is one of 998 brands tracked in the BadRep vault, classified under E-commerce & DTC + Health & Fitness. We've indexed 98 emails from Bioma since May 2026, sent at a cadence of roughly 24.5/month through Klaviyo. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 4.1× more often than the median brand BadRep tracks (24.5 vs 6 emails/month).
- Personalizes 8.2× more than the median brand (98% vs 12% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 60% of emails — most brands BadRep tracks send zero (catalog median: 1%).
- Promotional is the dominant program — 31% of all sends (30 of 98 emails).
- Hook of choice: "Direct Offer" — opens 31% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 38% include one, vs catalog median of 8%.
- Latest send tracked: 3 days ago — Bioma is currently active.
How Bioma stacks up in Health & Fitness.
Against the Health & Fitness field, Bioma personalizes more than the median (98% vs 24%), and writes longer-form emails than most peers (557 words vs 284).
| Metric | Bioma | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 38% | 24% | 1.6× niche |
| Personalization | 98% | 24% | 4.1× niche |
| Median subject length | 33 chars | 37 chars | 11% shorter |
| Median body length | 557 words | 284 words | 96% longer |
Benchmarks computed from 4,821 emails across 203 Health & Fitness brands in the BadRep vault.
What Bioma does on repeat.
Most-used email types
- 01Promotional31%
- 02Transactional26%
- 03Welcome22%
- 04Abandoned Cart15%
- 05Anniversary / Milestone2%
Most-used hook types
- 01Direct Offer31%
- 02Bold Claim27%
- 03Problem19%
- 04Curiosity10%
- 05Pattern Interrupt7%
The last 6 months of Bioma.
Latest send tracked: 3 days ago. Peak month was Jul 26 with 32 emails.
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Bioma email FAQ.
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