How Bioma writes email.
91 emails classified across 4 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Bioma is one of 973 brands tracked in the BadRep vault, classified under E-commerce & DTC + Health & Fitness. We've indexed 91 emails from Bioma since May 2026, sent at a cadence of roughly 22.8/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 4.1× more often than the median brand BadRep tracks (22.8 vs 5.5 emails/month).
- Personalizes 7.5× more than the median brand (98% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 60% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 31% of all sends (28 of 91 emails).
- Hook of choice: "Bold Claim" — opens 29% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 40% include one, vs catalog median of 8%.
- Latest send tracked: 2 days ago — Bioma is currently active.
How Bioma stacks up in Health & Fitness.
Against the Health & Fitness field, Bioma leans far harder on emoji subject lines than peers (40% vs a 24% norm), and personalizes more than the median (98% vs 25%).
| Metric | Bioma | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 40% | 24% | 1.7× niche |
| Personalization | 98% | 25% | 3.9× niche |
| Median subject length | 32 chars | 37 chars | 14% shorter |
| Median body length | 561 words | 325 words | 73% longer |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Bioma does on repeat.
Most-used email types
- 01Promotional31%
- 02Transactional27%
- 03Welcome19%
- 04Abandoned Cart16%
- 05Anniversary / Milestone2%
Most-used hook types
- 01Bold Claim29%
- 02Direct Offer29%
- 03Problem20%
- 04Curiosity11%
- 05Pattern Interrupt8%
The last 6 months of Bioma.
Latest send tracked: 2 days ago. Peak month was Jun 26 with 32 emails.
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Bioma email FAQ.
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