How Brian Keating writes email.
14 emails classified across 4 months, all sent through Kit (ConvertKit). Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Brian Keating is one of 928 brands tracked in the BadRep vault, classified under Reading & Writing. We've indexed 14 emails from Brian Keating since May 2026, sent at a cadence of roughly 3.5/month through Kit (ConvertKit). Their program leans on Newsletter sends with Quote hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 3.5 emails/month over 4 tracked months.
- Personalizes 5.6× more than the median brand (79% vs 14% — merge tags, dynamic blocks, you-the-subscriber language).
- Newsletter is the dominant program — 86% of all sends (12 of 14 emails).
- Hook of choice: "Quote" — opens 57% of sends.
- Subject lines average 45 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: 6 days ago — Brian Keating is currently active.
How Brian Keating stacks up in Reading & Writing.
Against the Reading & Writing field, Brian Keating keeps subject lines plainer than the field (14% carry an emoji vs 36%), and personalizes more than the median (79% vs 31%).
| Metric | Brian Keating | Reading & Writing median | Read |
|---|---|---|---|
| Emoji in subject | 14% | 36% | 39% of niche |
| Personalization | 79% | 31% | 2.5× niche |
| Median subject length | 40 chars | 37 chars | ≈ niche |
| Median body length | 1028 words | 224 words | 359% longer |
Benchmarks computed from 464 emails across 43 Reading & Writing brands in the BadRep vault.
What Brian Keating does on repeat.
Most-used email types
- 01Newsletter86%
- 02Storytelling7%
- 03Product Launch7%
Most-used hook types
- 01Quote57%
- 02Bold Claim14%
- 03Story14%
- 04Curiosity7%
- 05Pattern Interrupt7%
The last 6 months of Brian Keating.
Latest send tracked: 6 days ago. Peak month was Jun 26 with 7 emails.
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