Reading & Writing is one of the most-tracked niches in the BadRep vault — 18 brands sending 213 emails at an average of 0.8/month per brand. The dominant ESP in this niche is Kit (ConvertKit). Reading & Writing marketers lean on Newsletter sends with Bold Claim hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Reading & Writing brands do on repeat.
0.8
emails/mo per brand
Across 18 brands
33%
personalized
merge tags + dynamic blocks
48%
with emoji 📨
in the subject line
8%
with animated GIFs
motion in the inbox
Most-used email types
- 01Newsletter42%
- 02Re-engagement19%
- 03Promotional18%
- 04Onboarding6%
- 05Welcome5%
Most-used hook types
- 01Bold Claim21%
- 02Quote17%
- 03Story17%
- 04Direct Offer15%
- 05Question12%
● THE BRANDS
18 brands writing Reading & Writing emails.
Headway
55 emails →
Sahil Bloom's Curiosity Chronicle
55 emails →
Blinkist
23 emails →
Mark Manson
18 emails →
The Reading Life
14 emails →
Deepstash
14 emails →
AlphaNovel
8 emails →
MyPassion
5 emails →
Nibble
4 emails →
Kev Chilton Author
3 emails →
Findmypast
3 emails →
DeepDive
3 emails →
The Reading Life by Matt Karamazov
2 emails →
Storia
2 emails →
QuizGriz
1 emails →
DailyOM
1 emails →
Mental Mosaic
1 emails →
James Clear
1 emails →
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