BADREP / MYPASSION EMAILS

How MyPassion writes email.

6 emails classified across 1 months, all sent through Customer.io. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Reading & Writing

MyPassion is one of 339 brands tracked in the BadRep vault, classified under Reading & Writing. We've indexed 6 emails from MyPassion since February 2026, sent at a cadence of roughly 6/month through Customer.io. Their program leans on Abandoned Cart sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6 emails/month over 1 tracked months.
  • Abandoned Cart is the dominant program — 50% of all sends (3 of 6 emails).
  • Hook of choice: "Curiosity" — opens 33% of sends.
  • Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 33% of emails carry an offer, with "% Off" the most common format.
  • No new sends tracked in 98 days — possibly seasonal or paused.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MyPassion email: You left The Pharaoh's Favorite right at the best part…Open in the Vault →
February 11, 2026Abandoned Cart

You left The Pharaoh's Favorite right at the best part…

Your 50% discount is waiting inside.

HookCuriosity
FrameworkStory-led
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words153
CTAs2
Primary CTAClaim 50% Off & Read
Psych triggers:
FOMOCuriosityLoss Aversion
Takeaway

Abandoned cart recovery email for a romance reading subscription app, highlighting a cliffhanger moment and offering 50% discount to resume reading.

● THE PATTERNS

What MyPassion does on repeat.

6
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 42 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Abandoned Cart50%
  2. 02Re-engagement17%
  3. 03Promotional17%
  4. 04Transactional17%

Most-used hook types

  1. 01Curiosity33%
  2. 02Problem33%
  3. 03Stat17%
  4. 04Direct Offer17%
● SEND CADENCE

The last 6 months of MyPassion.

Latest send tracked: 98 days ago. Peak month was Feb 26 with 6 emails.

0
Sep 25
0
Oct 25
0
Nov 25
0
Dec 25
0
Jan 26
6
Feb 26
● THE REST OF THE STASH

5 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Feb 10·Re-engagement
Dive into a world of stories like The Pharaoh's Favorite
Feb 10·Promotional
The 6-minute rule (it works)
Feb 10·Abandoned Cart
You stopped at the best part!
Feb 10·Abandoned Cart
Still thinking about The Pharaoh's Favorite?
Unlock 1+ more MyPassion emails →
● COMMONLY ASKED

MyPassion email FAQ.

What email platform (ESP) does MyPassion use?
MyPassion sends through Customer.io, based on 6 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MyPassion send marketing emails?
MyPassion sends roughly 6 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was February 2026 with 6 emails.
What types of emails does MyPassion send?
MyPassion's most-used email programs are Abandoned Cart (50%), Re-engagement (17%), Promotional (17%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does MyPassion use to open emails?
Top three hook types in MyPassion's subject-line + opener combinations: Curiosity (33%), Problem (33%), Stat (17%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MyPassion's subject lines?
Average subject-line length for MyPassion is 42 characters across 6 emails. Plain-text subject lines throughout — no emoji.
What offers does MyPassion run in email?
33% of MyPassion's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MyPassion in?
BadRep classifies MyPassion under Reading & Writing. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MyPassion email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

Marketers studying MyPassion also dig into:

Headway
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Sahil Bloom's Curiosity Chronicle
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Blinkist
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Mark Manson
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The Reading Life
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Deepstash
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