How MyPassion writes email.
12 emails classified across 2 months, all sent through Customer.io. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
MyPassion is one of 973 brands tracked in the BadRep vault, classified under Reading & Writing. We've indexed 12 emails from MyPassion since February 2026, sent at a cadence of roughly 6/month through Customer.io. Their program leans on Abandoned Cart sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 6 emails/month over 2 tracked months.
- Personalizes 3.2× more than the median brand (42% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Abandoned Cart is the dominant program — 42% of all sends (5 of 12 emails).
- Hook of choice: "Problem" — opens 42% of sends.
- Subject lines average 45 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 42% of emails carry an offer, with "% Off" the most common format.
- No new sends tracked in 89 days — possibly seasonal or paused.
How MyPassion stacks up in Reading & Writing.
Against the Reading & Writing field, MyPassion keeps subject lines plainer than the field (0% carry an emoji vs 34%), and writes far shorter emails than the norm (135 words vs 241).
| Metric | MyPassion | Reading & Writing median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 34% | 0% of niche |
| Personalization | 42% | 32% | 1.3× niche |
| Median subject length | 42 chars | 37 chars | 14% longer |
| Median body length | 135 words | 241 words | 44% shorter |
Benchmarks computed from 501 emails across 43 Reading & Writing brands in the BadRep vault.
What MyPassion does on repeat.
Most-used email types
- 01Abandoned Cart42%
- 02Re-engagement17%
- 03Win-back17%
- 04Transactional17%
- 05Promotional8%
Most-used hook types
- 01Problem42%
- 02Curiosity25%
- 03Direct Offer17%
- 04Stat8%
- 05Question8%
The last 6 months of MyPassion.
Latest send tracked: 89 days ago. Peak month was Feb 26 with 6 emails.
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MyPassion email FAQ.
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