BADREP / MYPASSION EMAILS

How MyPassion writes email.

12 emails classified across 2 months, all sent through Customer.io. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Creator Economy & MediaReading & Writing

MyPassion is one of 549 brands tracked in the BadRep vault, classified under Creator Economy & Media + Reading & Writing. We've indexed 12 emails from MyPassion since February 2026, sent at a cadence of roughly 6/month through Customer.io. Their program leans on Abandoned Cart sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6 emails/month over 2 tracked months.
  • Personalizes 2.5× more than the median brand (42% vs 17% — merge tags, dynamic blocks, you-the-subscriber language).
  • Abandoned Cart is the dominant program — 42% of all sends (5 of 12 emails).
  • Hook of choice: "Problem" — opens 42% of sends.
  • Subject lines average 45 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 42% of emails carry an offer, with "% Off" the most common format.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MyPassion email: You left Love Track For Three right at the best part…Open in the Vault →
May 22, 2026Abandoned Cart

You left Love Track For Three right at the best part…

Your 80% discount is waiting inside.

HookProblem
FrameworkBAB
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words160
CTAs2
Primary CTAClaim 80% Off & Read
Psych triggers:
FOMOLoss AversionCuriosityAspiration
Takeaway

Abandoned cart email for My Passion romance reading app, using narrative suspense and a deep discount (80% off) to lure back a user who paused mid-story.

● THE PATTERNS

What MyPassion does on repeat.

6
emails/mo
2 active months
42%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 45 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Abandoned Cart42%
  2. 02Transactional17%
  3. 03Win-back17%
  4. 04Re-engagement17%
  5. 05Promotional8%

Most-used hook types

  1. 01Problem42%
  2. 02Curiosity25%
  3. 03Direct Offer17%
  4. 04Stat8%
  5. 05Question8%
● SEND CADENCE

The last 6 months of MyPassion.

Latest send tracked: 44 days ago. Peak month was May 26 with 6 emails.

0
Dec 25
0
Jan 26
6
Feb 26
0
Mar 26
0
Apr 26
6
May 26
● THE REST OF THE STASH

11 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

May 21·Re-engagement
Continue reading Love Track For Three →
May 21·Win-back
The chapter you stopped at in Love Track For Three has everyone talking
May 21·Abandoned Cart
You stopped at the best part!
May 21·Win-back
The next chapter of Love Track For Three is waiting
Feb 11·Abandoned Cart
You left The Pharaoh's Favorite right at the best part…
Feb 10·Re-engagement
Dive into a world of stories like The Pharaoh's Favorite
Feb 10·Promotional
The 6-minute rule (it works)
Feb 10·Abandoned Cart
You stopped at the best part!
Feb 10·Abandoned Cart
Still thinking about The Pharaoh's Favorite?
Unlock 2+ more MyPassion emails →
● COMMONLY ASKED

MyPassion email FAQ.

What email platform (ESP) does MyPassion use?
MyPassion sends through Customer.io, based on 12 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MyPassion send marketing emails?
MyPassion sends roughly 6 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 6 emails.
What types of emails does MyPassion send?
MyPassion's most-used email programs are Abandoned Cart (42%), Transactional (17%), Win-back (17%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does MyPassion use to open emails?
Top three hook types in MyPassion's subject-line + opener combinations: Problem (42%), Curiosity (25%), Direct Offer (17%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MyPassion's subject lines?
Average subject-line length for MyPassion is 45 characters across 12 emails. Plain-text subject lines throughout — no emoji.
Does MyPassion personalize its marketing emails?
42% of MyPassion's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does MyPassion run in email?
42% of MyPassion's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MyPassion in?
BadRep classifies MyPassion under Creator Economy & Media and Reading & Writing. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MyPassion email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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