BADREP / CRAIGHILL EMAILS

How Craighill writes email.

9 emails classified across 1 months, all sent through Klaviyo. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTCHome & Lifestyle

Craighill is one of 973 brands tracked in the BadRep vault, classified under E-commerce & DTC + Home & Lifestyle. We've indexed 9 emails from Craighill since August 2026, sent at a cadence of roughly 9/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends ~1.6× more often than the median brand BadRep tracks (9 vs 5.5 emails/month).
  • Animated GIFs in 11% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 56% of all sends (5 of 9 emails).
  • Hook of choice: "Bold Claim" — opens 67% of sends.
  • Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 56% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 4 days ago — Craighill is currently active.
● VS THE HOME & LIFESTYLE BENCHMARK

How Craighill stacks up in Home & Lifestyle.

Against the Home & Lifestyle field, Craighill writes far shorter emails than the norm (193 words vs 384).

MetricCraighillHome & Lifestyle medianRead
Emoji in subject0%13%0% of niche
Personalization11%23%48% of niche
Median subject length35 chars36 chars≈ niche
Median body length193 words384 words50% shorter

Benchmarks computed from 683 emails across 68 Home & Lifestyle brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Craighill email: Limited Offer: Get a Free Deck of Craighill CardsOpen in the Vault →
August 14, 2026Promotional

Limited Offer: Get a Free Deck of Craighill Cards

HookBold Claim
FrameworkFAB
Funnel stageBOFU
AwarenessProduct-aware
OfferBundle
Words202
CTAs1
Primary CTAhere
Psych triggers:
UrgencyScarcityExclusivity
Takeaway

First-purchase incentive offering a free Craighill-designed deck of cards with 24-hour urgency and verified customer testimonials to drive immediate conversion.

● THE PATTERNS

What Craighill does on repeat.

9
emails/mo
1 active months
11%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 34 chars
11%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional56%
  2. 02Product Launch22%
  3. 03Welcome22%

Most-used hook types

  1. 01Bold Claim67%
  2. 02Curiosity11%
  3. 03Direct Offer11%
  4. 04Question11%
● SEND CADENCE

The last 6 months of Craighill.

Latest send tracked: 4 days ago. Peak month was Aug 26 with 9 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
0
Jul 26
9
Aug 26
● THE REST OF THE STASH

8 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 13·Promotional
People are talking.
Aug 13·Promotional
Tools That Make Everyday A Bit Better
Aug 12·Product Launch
Discover a Best-selling Classic
Aug 11·Promotional
Built to last. Guaranteed For Life.
Aug 11·Product Launch
Everyday objects designed to last.
Aug 10·Welcome
Why They Love Craighill
Aug 9·Promotional
Not more stuff. Better stuff. With 10% Off
Aug 9·Welcome
Welcome to Craighill — Here’s 10% Back
● COMMONLY ASKED

Craighill email FAQ.

What email platform (ESP) does Craighill use?
Craighill sends through Klaviyo, based on 9 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Craighill send marketing emails?
Craighill sends roughly 9 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was August 2026 with 9 emails.
What types of emails does Craighill send?
Craighill's most-used email programs are Promotional (56%), Product Launch (22%), Welcome (22%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Craighill use to open emails?
Top three hook types in Craighill's subject-line + opener combinations: Bold Claim (67%), Curiosity (11%), Direct Offer (11%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Craighill's subject lines?
Average subject-line length for Craighill is 34 characters across 9 emails. Plain-text subject lines throughout — no emoji.
Does Craighill personalize its marketing emails?
11% of Craighill's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Craighill run in email?
56% of Craighill's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Craighill in?
BadRep classifies Craighill under E-commerce & DTC and Home & Lifestyle. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Craighill email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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