BADREP / FASTEASY EMAILS

How FastEasy writes email.

10 emails classified across 2 months, all sent through Reteno (eSputnik). Tracked since Sep 2024. Every hook, framework, offer type and CTA — on the record.

Food & Nutrition

FastEasy is one of 973 brands tracked in the BadRep vault, classified under Food & Nutrition. We've indexed 10 emails from FastEasy since September 2024, sent at a cadence of roughly 5/month through Reteno (eSputnik). Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5 emails/month over 2 tracked months.
  • Promotional is the dominant program — 70% of all sends (7 of 10 emails).
  • Hook of choice: "Bold Claim" — opens 60% of sends.
  • Subject lines average 40 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 80% of emails carry an offer, with "% Off" the most common format.
  • No new sends tracked in 681 days — possibly seasonal or paused.
● VS THE FOOD & NUTRITION BENCHMARK

How FastEasy stacks up in Food & Nutrition.

Against the Food & Nutrition field, FastEasy keeps subject lines plainer than the field (10% carry an emoji vs 46%), and runs a more broadcast style than peers (0% personalized vs 31%).

MetricFastEasyFood & Nutrition medianRead
Emoji in subject10%46%22% of niche
Personalization0%31%0% of niche
Median subject length38 chars37 chars≈ niche
Median body length190 words413 words54% shorter

Benchmarks computed from 1,878 emails across 38 Food & Nutrition brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

FastEasy email: Your fasting plan is updated for your dream fit body ➔Open in the Vault →
October 6, 2024Promotional

Your fasting plan is updated for your dream fit body ➔

Try it today for 83% OFF!

HookBold Claim
FrameworkBAB
Funnel stageMOFU
AwarenessSolution-aware
Offer% Off
Words234
CTAs2
Primary CTASTART NOW WITH 83%
Psych triggers:
UrgencyScarcityAspirationLoss Aversion
Takeaway

FastEasy promotes a personalized fasting app with an 83% discount offer, emphasizing psychological habit change to help users reach weight loss goals.

● THE PATTERNS

What FastEasy does on repeat.

5
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
10%
with emoji 📨
avg subject: 40 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional70%
  2. 02Win-back10%
  3. 03Onboarding10%
  4. 04Welcome10%

Most-used hook types

  1. 01Bold Claim60%
  2. 02Direct Offer30%
  3. 03Problem10%
● SEND CADENCE

The last 6 months of FastEasy.

Latest send tracked: 681 days ago. Peak month was Oct 24 with 6 emails.

0
May 24
0
Jun 24
0
Jul 24
0
Aug 24
4
Sep 24
6
Oct 24
● THE REST OF THE STASH

9 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Oct 5·Promotional
Discover the many benefits of fasting
Oct 4·Promotional
Discover the many benefits of fasting
Oct 3·Promotional
A weight-loss plan that actually fits into your life
Oct 2·Promotional
Why diets just don't work...
Oct 1·Onboarding
The no-stress way to lose weight
Sep 30·Promotional
Discover the FastEasy toolkit
Sep 29·Win-back
Don't lose access to your fasting plan!
Sep 28·Promotional
4 reasons to start your fasting journey today!
Sep 27·Welcome
Welcome to FastEasy! View your results now
● COMMONLY ASKED

FastEasy email FAQ.

What email platform (ESP) does FastEasy use?
FastEasy sends through Reteno (eSputnik), based on 10 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does FastEasy send marketing emails?
FastEasy sends roughly 5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was October 2024 with 6 emails.
What types of emails does FastEasy send?
FastEasy's most-used email programs are Promotional (70%), Win-back (10%), Onboarding (10%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does FastEasy use to open emails?
Top three hook types in FastEasy's subject-line + opener combinations: Bold Claim (60%), Direct Offer (30%), Problem (10%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are FastEasy's subject lines?
Average subject-line length for FastEasy is 40 characters across 10 emails. 10% include at least one emoji.
What offers does FastEasy run in email?
80% of FastEasy's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is FastEasy in?
BadRep classifies FastEasy under Food & Nutrition. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these FastEasy email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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