How Keiki writes email.
22 emails classified across 5 months, all sent through Reteno (eSputnik). Tracked since Jul 2025. Every hook, framework, offer type and CTA — on the record.
Keiki is one of 549 brands tracked in the BadRep vault, classified under Parenting & Kids. We've indexed 22 emails from Keiki since July 2025, sent at a cadence of roughly 4.4/month through Reteno (eSputnik). Their program leans on Newsletter sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 4.4 emails/month over 5 tracked months.
- Personalizes ~1.6× more than the median brand (27% vs 17% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 5% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Newsletter is the dominant program — 41% of all sends (9 of 22 emails).
- Hook of choice: "Question" — opens 41% of sends.
- Subject lines average 29 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 77% include one, vs catalog median of 11%.
- Promotionally heavy: 64% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 5 days ago — Keiki is currently active.
● THE PATTERNS
What Keiki does on repeat.
4.4
emails/mo
5 active months
27%
personalized
merge tags + dynamic content
77%
with emoji 📨
avg subject: 29 chars
5%
with animated GIFs
motion in the inbox
Most-used email types
- 01Newsletter41%
- 02Promotional23%
- 03Onboarding9%
- 04Educational / Tips9%
- 05Transactional9%
Most-used hook types
- 01Question41%
- 02Bold Claim27%
- 03Direct Offer27%
- 04Pattern Interrupt5%
● SEND CADENCE
The last 6 months of Keiki.
Latest send tracked: 5 days ago. Peak month was Jun 26 with 8 emails.
● THE REST OF THE STASH
21 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
Keiki email FAQ.
What email platform (ESP) does Keiki use?
Keiki sends through Reteno (eSputnik), based on 22 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Keiki send marketing emails?
Keiki sends roughly 4.4 marketing emails per month, averaged across 5 months of tracked activity. Peak send month was June 2026 with 8 emails.
What types of emails does Keiki send?
Keiki's most-used email programs are Newsletter (41%), Promotional (23%), Onboarding (9%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Keiki use to open emails?
Top three hook types in Keiki's subject-line + opener combinations: Question (41%), Bold Claim (27%), Direct Offer (27%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Keiki's subject lines?
Average subject-line length for Keiki is 29 characters across 22 emails. 77% include at least one emoji.
Does Keiki personalize its marketing emails?
27% of Keiki's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Keiki run in email?
64% of Keiki's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Keiki in?
BadRep classifies Keiki under Parenting & Kids. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Keiki email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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