BADREP / MIXBOOK EMAILS

How Mixbook writes email.

11 emails classified across 2 months, all sent through Iterable. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Photo & Video

Mixbook is one of 950 brands tracked in the BadRep vault, classified under Photo & Video. We've indexed 11 emails from Mixbook since July 2026, sent at a cadence of roughly 5.5/month through Iterable. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5.5 emails/month over 2 tracked months.
  • Animated GIFs in 45% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 73% of all sends (8 of 11 emails).
  • Hook of choice: "Bold Claim" — opens 55% of sends.
  • Subject lines average 36 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 27% include one, vs catalog median of 8%.
  • Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 2 days ago — Mixbook is currently active.
● VS THE PHOTO & VIDEO BENCHMARK

How Mixbook stacks up in Photo & Video.

Against the Photo & Video field, Mixbook runs a more broadcast style than peers (0% personalized vs 30%), and writes longer-form emails than most peers (585 words vs 340).

MetricMixbookPhoto & Video medianRead
Emoji in subject27%30%≈ niche
Personalization0%30%0% of niche
Median subject length36 chars33 chars≈ niche
Median body length585 words340 words72% longer

Benchmarks computed from 67 emails across 23 Photo & Video brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Mixbook email: Get in on our Anniversary Sale early 🥳Open in the Vault →
August 11, 2026Seasonal / Holiday

Get in on our Anniversary Sale early 🥳

HookBold Claim
FrameworkFeature-led
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words574
CTAs2
Primary CTAhere
Psych triggers:
UrgencyScarcityExclusivity
Takeaway

Mixbook Anniversary Sale offering early access with up to 55% off products via coupon code.

● THE PATTERNS

What Mixbook does on repeat.

5.5
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
27%
with emoji 📨
avg subject: 36 chars
45%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional73%
  2. 02Seasonal / Holiday18%
  3. 03Win-back9%

Most-used hook types

  1. 01Bold Claim55%
  2. 02Direct Offer36%
  3. 03Curiosity9%
● SEND CADENCE

The last 6 months of Mixbook.

Latest send tracked: 2 days ago. Peak month was Aug 26 with 9 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
2
Jul 26
9
Aug 26
● THE REST OF THE STASH

10 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 10·Promotional
Last chance to finish and save up to 45% ⌛
Aug 9·Win-back
Your memories are calling ☎️
Aug 8·Promotional
Two ways to tell your story
Aug 6·Promotional
Your trip isn’t done ‘til it’s in a Mixbook.
Aug 4·Promotional
Photo books for moments made to last
Aug 3·Promotional
Today's a good day to make memories last
Aug 2·Promotional
Create meaningful gifts with Mixbook
Aug 1·Promotional
Trendy designs for every destination ✈️
Jul 30·Seasonal / Holiday
Hold onto summer a little longer
Jul 28·Promotional
Save up to 40% off your photo book
● COMMONLY ASKED

Mixbook email FAQ.

What email platform (ESP) does Mixbook use?
Mixbook sends through Iterable, based on 11 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Mixbook send marketing emails?
Mixbook sends roughly 5.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was August 2026 with 9 emails.
What types of emails does Mixbook send?
Mixbook's most-used email programs are Promotional (73%), Seasonal / Holiday (18%), Win-back (9%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Mixbook use to open emails?
Top three hook types in Mixbook's subject-line + opener combinations: Bold Claim (55%), Direct Offer (36%), Curiosity (9%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Mixbook's subject lines?
Average subject-line length for Mixbook is 36 characters across 11 emails. 27% include at least one emoji.
What offers does Mixbook run in email?
100% of Mixbook's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Mixbook in?
BadRep classifies Mixbook under Photo & Video. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Mixbook email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

Marketers studying Mixbook also dig into:

Photobox
10 emails →
Irys Photos
6 emails →
Noun Project
5 emails →
Hasselblad
5 emails →
Renoise
4 emails →
Synthesia
3 emails →

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